8: Technology And Media Flashcards
(24 cards)
How does technology help performers plan and evaluate performance?
Wearables, video analysis, GPS trackers, and apps help athletes track performance, improve technique, and plan training.
What health and fitness metrics can wearables monitor?
Steps, sleep, calorie intake, and energy expenditure.
How is technology used to analyse tactics in sport?
Video playback, drones, and sensors allow slow-motion and detailed tactical analysis.
Give an example of technology investment in sports facilities.
Tottenham’s retractable pitch and Wimbledon’s Centre Court roof.
Name modern rehabilitation methods for elite athletes.
Cryotherapy, aqua therapy, compression boots, and hyperbaric oxygen therapy.
What is a major medical advancement in treating sports injuries?
ACL injuries are now treatable and no longer career-ending.
Name adaptive equipment that promotes inclusion in sport.
Running blades, goalball, handcycles, and custom wheelchairs.
What materials are modern prosthetics made from?
Lightweight carbon fibre.
What is a notable example of advanced sportswear?
Speedo’s performance-enhancing swimwear.
Reduces drag, compresses muscles
How do coaches and athletes communicate during games?
Earpieces and instant messaging apps like WhatsApp.
Name an app used for athlete monitoring.
Metrifit.
How can technology assist coaches and choreographers?
Through performance analysis, data tracking, and feedback systems (e.g., V.A.T – Video Analysis Technology).
Name three officiating technologies used in sport.
VAR (football), Hawk-Eye (GAA, tennis, cricket), and referee earpieces.
How has camera coverage in sport evolved?
From 2 cameras in 1936 to over 350,000 hours of footage in the 2016 Olympics.
How do fans access sports statistics and media?
Through interactive TV, apps, and social media platforms.
What are the main types of media in sport?
Radio, written press, internet, and social media.
Give an example of media pressure on elite athletes.
Paul Pogba criticised for hairstyles; Ronnie O’Sullivan needed mental health support before competition.
How does the media reinforce gender stereotypes in sport?
Women receive only 4% of sports media coverage despite being 40% of participants; dress codes like skirts at Wimbledon persist.
What shows progress in female representation in sports media?
Joanne Cantwell on The Sunday Game; Rachel Wyse on Sky Sports.
How do media promote mass-participation events?
Broadcasting events like Tough Mudder; using social media for fundraising (e.g., GoFundMe).
What factors contribute to sport’s popularity?
Drama, passion, history, international appeal, marketing, and media coverage.
Give an example of high viewership in Irish sport.
1.3 million people watched the 2017 GAA All-Ireland Final.
How can media negatively influence spectator behaviour?
Fuels rivalry, tension, and violence (e.g., hooliganism), leading to fines and bans.
How do governments respond to harmful online content in sport?
Ireland and the UK plan to regulate social media platforms and enforce fines.
