8. Verdienmodellen Flashcards
Tegenwoordig bestaan er meerdere wegen om een spel in de markt te zetten.
Noem er een aantal?
U kunt het spel
- direct verkopen,
- als een dienst bij een abonnement aanbieden
- werken met zogenaamde micro-transacties.
Noem de traditionele manieren om aan spellen te verdienen:
Tradition ways:
- pay to play
- in game advertising
- virtual goods
- downloadable content (DLC)
Noem een aantal business models
Business models
- trail: just a few levels
- freemium: While the players can play most of the game, key features are missing. At a certain point, players can pay for a premium version of the game.
- Free to play (F2P): free to download but if players want to avoid grinding or te progress faster, they can pay for more currency, power or time.
- Downloadable content (DLC): Players can still advance in the game, but they just might not look as cool doing it.
- Seasons pass DLC: offers a bundle of content ranging from new episodes to weapons to vanity items offered as a reduces cost package deal.
- Membership: often offer to remove annoying ads that interrupt or obscure gameplay.
- Premium: the full version of the game is often sold at a premium price. Even when players pay full price, the game can still sell them DLC, memberships, and other in-game purchases.
- Subscription: regular payment - usually month -to- month. World of warcraft is one of the largest subscription games.
Hoe kan je spelers zo ver krijgen om te betalen?
Cashing in
Some things players want to pay for:
- Chance
- Customization
- Convenience (instead of needing friends to help you can pay to do it yourself)
- Exclusivity, rare items, limited items
- Progress; stuck on something pay to go further.
Wat zijn niet nette manieren van monetisation?
The shady side of monetisation:
- Currency obfuscation: concussing information about currency. Not clear what you can actually buy.
- Bundling: wanting one item, but in a bundle is a big discount, ending up with items you don’t really want in the first place.
- Ramping: make it so hard people have to buy boosts.
- Fun pain: lots of clicking to preform tasks.
- Reward removal: offer discounts on stuff for just a few hours.
Hoe kan je op een ethische manier verdienen?
Ethical ways to monetise;
- Provide alternative ways to earn.
- Warn players that your game costs money to play
- If they pay, provide discounts: Use bundling early player adapters, and membership to give your players benefits and save them some money. They’re more likely to spend if they feel that they’re saving money.
- Let the players back out of the pay option.
Wat heb je nodig voor je pitch?
Pitch:
- Title screen with logo
- Company profile
- High concept
- Who your game is for
- Why anyone should care about your game
- What your game is about
- How your game will be awesome/ what makes it different
Welke markten zijn er voor game developers?
Markets for game developers:
- app stores
- digital distributors: Valve’s steam, Microsofts Xbox Live, Sony’s PlayStation Store and Nintendo’s Wii shop.
- crowd funding
- webhosting
- social media
- traditional publishers.
Hoe kun je er voor zorgen dat het ontwerpproces door blijft gaan?
Video games are made by people: schedule in people issues, both good and bad.
Remove designers blinders any way you can.
Build games using either horizontal layer- or vertical slice-style production. Pick one and go!
If something doesn’t work in your game, throw it out, but try to plan ahead to avoid this issue.
Avoid crunch time with responsible design goals and detailed production planning.
Don’t rely on emergent gameplay to make your game fun. All good design is preplanned.
Use the 30/70 rule when creation sequels: repeat all the stuff that was great in the first game, but throw out everything that didn’t work.
Don’t let legacy keep your sequel down. Take a hard look at what can be improved from the first game.
Don’t let the players down. (If If they have certain powers in game 1, don’t make them getting it again in game 2.
