Topic Six, Part 2 - Boston Matrix Flashcards
1
Q
What is the stars category of the boston matrix?
A
High market share in a growing market
2
Q
What is the cash cow category of the boston matrix?
A
High market share in a low growth market, but generates high revenue
3
Q
What is the problem child category of the Boston matrix?
A
Low market share in a growing market
4
Q
What is the dogs category of the Boston matrix?
A
Low market share, in a low growth market
5
Q
What are the advantages of using the Boston Matrix?
A
See if cash cow products make enough revenue to support problem child
6
Q
What leads to variation when using the Boston Matrix?
A
May have 1 or loads of products at varying life cycle stages
