Topic Six, Part 10 - SWOT and PESTLE

Question 1

What are strengths?

Answer 1

Internal features that provide competitive advantages to an organisation

Question 2

What are Weaknesses?

Answer 2

internal aspects that do not perform effectively

Question 3

What are Opportunities?

Answer 3

External factors that could provide benefits to the organisation

Question 4

What are Threats?

Answer 4

external events that could damage the organisations performance

Question 5

What does PESTLE stand for?

Answer 5

Political, Economic, Social, Technological, Legal, Environmental

Question 6

What are Political factors?

Answer 6

• factors beyond the business’ control
• regulations proposed by government
• The business will need to anticipate changes

Question 7

What are economic factors?

Answer 7

how the national or international economy is performing

Question 8

What are examples of economic factors?

Answer 8

employment, income and demand change depending on Recession, boom or recovery

Question 9

What are social factors?

Answer 9

the values and beliefs of society and demographic

Question 10

What are legal factors?

Answer 10

Laws affecting businesses, especially in marketing.

Personal information has to be protected

Question 11

What are Environmental Factors?

Answer 11

This looks at the social, political and legal aspects affecting a business