Implications

Question 1

What 3 things tell you if you own the Intellectual Property (IP)?

Answer 1

If you created it
If you bought the rights
If you have a brand

Question 2

If you register for trademark, what 3 things can you do?

Answer 2

Take legal action
Use the Symbol
Sell and license your brand

Question 3

What 4 things do you need to apply for a patent?

Answer 3

Description of invention
Drawings of invention
Legal statements
Summary of technical aspects

Question 4

Name 3 three reasons why you would register a design.

Answer 4

Protects any aspect of it
Gives you exclusive rights to use it for 25 years
Makes taking legal action easier

Question 5

What 4 things must a design be before it can be registered?

Answer 5

New
Not Offensive
No protected emblems or flags
Not an invention

Question 6

What 6 rights do you have under the data protection act?

Answer 6

Access to copy of info
Object to processing that will cause distress
Prevent processing for marketing
Object to decision made
Right to change inaccurate data
Claim compensation for damages

Question 7

What are the 8 data protection act principals?

Answer 7

Processed fairly and lawfully
Obtained only for lawful purposes
Adequate, relevant, not excessive
Accurate/Up to date
Not kept for longer than necessary
Processed in accordance with rights
Measures taken against unlawful processing
Not transferred to outside EU without protection

Question 8

What 3 forms may online marketing take?

Answer 8

Advertisements
Free trials of memberships
Contact via email/SMS

Question 9

What 3 pieces of data may be gathered by analytics?

Answer 9

Data on the pages visited
Number of visits
Time a user spent on each page

Question 10

Name 5 types of cyber security risks.

Answer 10

Phishing
Pharming
Drive by
Man in the Middle
Social Engineering

Question 11

Name 5 things to protect yourself from attacks

Answer 11

HTTPS
Privacy Settings
Passwords
Encryption
Tor

Question 12

What are the 6 properties of big data?

Answer 12

Volume
Variety
Velocity
Variability
Veracity
Visualization and Value

Question 13

What are 3 implications of Big Data

Answer 13

Personal Profiling
Marketing
Data Mining

Question 14

Intellectual Property

Answer 14

something unique that you physically create

Question 15

Copyright

Answer 15

Property which can apply to the following types of work :
Original literary, dramatic, musical or artistic works,
Sound recordings, films or broadcasts
the typographical arrangement of published editions

Question 16

Trademark

Answer 16

is a sign which can distinguish your goods and services from those of your competitors

Question 17

Patent

Answer 17

protects your invention and lets you take legal action against anyone who makes, uses, sells or imports your invention without your permission

Question 18

Design Rights

Answer 18

automatically protects your design for 10 years after the design was first sold or 15 years after it was created - whichever is earliest. You can use it to stop someone copying your design

Question 19

Data Protection Act

Answer 19

Act to regulate the processing of information relating to individuals, including the obtaining, holding, use or disclosure of such information

Question 20

Data Controller

Answer 20

A person who determines the purposes for which and the manner in which any personal data are processed

Question 21

Data Subject

Answer 21

An individual who is the subject of personal data

Question 22

Online Marketing

Answer 22

a term for the use of targeted, measurable and interactive marketing of products and services using digital technologies to generate sales.

Question 23

Cookie Tracking

Answer 23

to track a user’s overall activity online

Question 24

Cookie

Answer 24

a small file placed on a user’s computer by a website . On next visits these can be detected and any information inside can be read/altered

Question 25

Analytics

Answer 25

Tools used by web services companies, to understand the behaviour of users. They are used to discover patterns, such as identifying unique views/no. of visits.

Question 26

Symmetric Sharing

Answer 26

Like Facebook, it’s a two-way relationship

Question 27

Asymmetric Sharing

Answer 27

Like Twitter - can follow without other following you

Question 28

Energy Labels

Answer 28

These labels give energy efficiency information

Question 29

Data centres management

Answer 29

Reuse heat
Low energy components
Monitoring to shutdown
Management of airflow