Chapter 8: Online Search, Alerts, and Beyond

Question 1

The division of a total market into smaller focused (manageable and specialized subsets) to experience an increase in marketing efficiency and lower costs.

Answer 1

Niche marketing

Question 2

A type of barcode that consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera) and processed until the image can be appropriately interpreted.

Answer 2

Quick Response (QR) Codes

Question 3

The most often visited social networking site on the Internet.

Answer 3

Facebook

Question 4

A name, your name, term, logo, or design that identifies you and your particular service that differentiates you from your competitors.

Answer 4

Brand

Question 5

Paid promotion to encourage the identifying of your service to help persuade your buyers or sellers to talk to you and discuss how you can help them solve their real estate desires.

Answer 5

Advertising

Question 6

A form of unpaid placement of information that promotes a broker, brokerage, or salesperson.

Answer 6

Publicity

Question 7

Most homebuyers now use this function on their smartphone, tablet, or computer before contacting a REALTOR®.

Answer 7

Search (Online)

Question 8

One of the top three real estate search engines in the country, this site has data on over 100 million homes across the U.S., featuring homes currently for sale, giving value estimates of homes, aerial views of homes, and prices of comparable homes in the area.

Answer 8

Zillow.com®

Question 9

The popular real estate website for residential homebuyers, sellers, renters, and real estate professionals that lists properties for sale or rent and offers community insights, according to ZIP codes or cities, and encourages advertising for real estate agents to “lock up” their local area on this website. No other agents may advertise on that zip code through this website.

Answer 9

Trulia.com®

Question 10

Homes for sale on this site span thousands of cities and towns across the U.S. and Canada. Real estate listings represent over 800 MLSs so you can get the most accurate and reliable information possible. To find condos, townhomes, single-family homes, or land, the user can simply use the property search function. Data is controlled by NAR.

Answer 10

Realtor.com®

Question 11

The REALTOR® trade group that represents California and supplies zipForms® to assists in filling out most contracts and disclosures.

Answer 11

CAR.org

Question 12

50% of the people in the U.S. use this mobile device.

Answer 12

Smartphone

Question 13

What percentage of people in the U.S. are shopping for homes online?

Answer 13

Over 90%

Question 14

A machine-to-person communication that notifies you and/or your client when a property that meets your client’s specification is posted on the MLS.

Answer 14

MLS auto-email alerts (Online)

Question 15

The commissioner of real estate has advised agents and the consumers to be aware of these tricks used by individuals to rent properties they do not own or manage.

Answer 15

“Online” rental schemes

Question 16

A website specifically designed to bring information together in a uniform way.

Answer 16

Portal

Question 17

MLS “aggregation” refers to which of the following?

a. seller information
b. property data information
c. property photos
d. all of the above

Answer 17

d. all of the above

Question 18

In most “Online” rental schemes cases, the fraud involves a scammer who:

a. duplicates or “hijacks” an actual listing of a property that is for rent.
b. creates a fake or fictitious listing for a rental property.
c. offers for rent a real but unavailable property.
d. all of the above.

Answer 18

d. all of the above.

Question 19

What age group is commonly referred to as the “Millenials”?

a. 1946-1964
b. 1960-1975
c. 1970-1980
d. 1982-2004

Answer 19

d. 1982-2004

Question 20

Which of the following real estate websites has the most information about a property listing and is available only to dues-paying members?

a. LinkedIn
b. Facebook
c. Multiple Listing Service
d. none of the above

Answer 20

c. Multiple Listing Service

Question 21

Online mortgage home lenders specialize in most loans, except:

a. motorcycle loans.
b. home equity loans.
c. reverse mortgage loans.
d. FHA loans and VA loans.

Answer 21

a. motorcycle loans.

Question 22

The first step for a successful independent contractor real estate agent, who wants to market on the Internet for life, is to:

a. own or control your own domain.
b. make the most out of your internet presence.
c. help buyers find information on the web.
d. create an internet marketing presence as part of your “listing presentation”.

Answer 22

a. own or control your own domain.

Question 23

Most buyers check out what service before contacting an agent?

a. billboards and signs
b. newspaper classifieds
c. online search
d. magazines

Answer 23

c. online search

Question 24

Social media sites that can be used to encourage people to purchase a specific property include all of the following, except:

a. dre.ca.gov
b. Facebook.com
c. Twitter.com
d. LinkedIn.com & Instagram.com

Answer 24

a. dre.ca.gov

Question 25

Which of the following is not a good example of niche marketing or market segmentation?

a. divorcing couples
b. military related services
c. the city of San Francisco
d. a huge condominium complex

Answer 25

c. the city of San Francisco

Question 26

Renters should conduct their own due diligence and do which of the following to help identify the person and property they are thinking of renting from?

a. take cell phone photos of the property
b. tour the property in person
c. don’t pay with cash or wire transfer
d. all of the above

Answer 26

d. all of the above