CANVAS QUIZ: Chapter 8 Flashcards

1
Q

Most agents meet with prospective homebuyers:

A

a. after the buyers have done extensive research online.

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2
Q

Businesses that have physical (rather than virtual or online) presences are referred to as:

A

c. brick and mortar

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3
Q

The majority of the people in the U.S:

A
  • have smartphones.
  • have access to the internet.
  • utilize some sort of social media.
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4
Q

MLS data is updated every:

A

c. 15 minutes.

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5
Q

Which of the following real estate websites is NOT open to the public?

A

d. MLS

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6
Q

The ability to select and cultivate a subgroup of people to whom you directly promote your services in a way strategically designed to satisfy their specific needs and preferences is best described as:

A

b. target/niche marketing.

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7
Q

The people in your target market are collectively referred to as your:

A

b. sphere of influence.

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8
Q

Unpaid communication and relationships with public audiences is best described as:

A

a. public relations (PR).

Trick question. PUBLICITY is a form of unpaid placement of information that promotes a broker, brokerage, or salesperson. Key is actively promoting rather than general communications with the public.

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9
Q

A collection of large amounts of data from several Multiple Listing Services allowing them to be put onto one site for easier comparison is called:

A

a. MLS aggregation

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10
Q

Domain names should be considered very valuable as they are now officially considered:

A

a. cyber real estate.

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11
Q

If you are not within range of a Wi-Fi connection you can set up an Internet connection for your cell phone by:

A

b. creating a personal hotspot.

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12
Q

The process of getting a listing’s information displayed on numerous other websites around the internet is called:

A

a. advertising

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13
Q

Which is by far the most often visited social networking site on the internet?

A

d. Facebook

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14
Q

A type of barcode that consists of square dots arranged in a square grid on a white background which can be read by an imaging device and processed is called a(n):

A

b. quick response (QR) code.

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15
Q

A “red flag” warning of a potential rental fraud is:

A
  • an advertised rental rate low for the area.
  • a requirement that advance payment of rents and deposits be made via cash or wire transfer.
  • the unwillingness of the prospective landlord or agent to meet in person.
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16
Q

The study and prediction of things people do as they age is called:

A

b. demographics.

17
Q

What is the segment of the U.S. population born between 1982 and 2004 referred to as?

A

a. millennials

18
Q

Which popular social networking site allows you to target a large audience of followers using short messages of 140 characters or less?

A

c. Twitter.com

19
Q

Once considered an online resume site, which of the following has over 600 million users and is considered an online social site for “business professionals” to connect, network and engage?

A

b. LinkedIn.com

20
Q

Which of the following can be considered a “niche” marketing opportunity?

A
  • divorcing couples
  • luxury properties
  • urban living specialist