Cultural Variation - ATTACHMENT Flashcards
define culture
a set of norms, traditions, beliefs and values shared by a large group of people
two main types of cultures (that we focus on)
individualist and collectivist
beliefs of individualist countries
emphasis on independence, individuality and autonomy at the expense of group goals
what do individualist countries beliefs usually result in
a strong sense of competition
where are individualist cultures typically situated
western countries
what do collectivist cultures emphasise
group membership, interdependence and co-operation
what does interdependence mean
relying on each other
where are collectivist cultures typically situated
in eastern countries
define cultural variations
the differences in norms and values that exist between people in different groups
example of an individualist country/place
Great Britain - taught independence
example of a collectivist country/place
Japan - children very rarely left by their mother
