A level Media Flashcards
Semiology
Semiology
1
semiology is the study signs consits of a signifier (word/image/sound )
1A
Denotation
sign is its literal meaning EG dog - pet
Connotations
the association of the denotation EG dog - licks / feeds
Denoations /connotations - organised into myths
myths - ideological meaning - seem naturalised
EG (Bulldog might - activate a myth of britishness )
Narratology Todorvov
narrative
study of narrative - narrative structure
all narratives
move from one state equilibrium to another new equilibrium
the movement
from initial equilibrium to the new equilbrium - drives toward a new narrative (EG the hero expresses their heriosm and defeats the villian) - narrative values
(Genre theory ) - NEALE
genre
what genres are , and about how/why they are created
Neale
genre is a process by which **genreic codes and conventions- shared by producers and audiences through repetition in media products
genre
genre are not fixed , but constantly evolve with each new addition
genres
are not fixed constantly evolve with each new addition playing with genre codes and conventions becoming hybrids with other genres
genreic codes and conventions
established in media products - refer to these products but in products such as critical writing or advertsing and marketiting material - what Neale reffered as the** intertexual way **
Levi -struss
study of the hidden rules that govern a structure
Levi struss - human mind could be investigated by studying the funda mental structure - underlying myths and fables around the world - unitary sytems
binary opposition
structure of opposing terms E.G hot - cold /
binary opposion
- overall system as ideology rather human consciouness
