actual key terms section b

Question 1

social media sales funnel

Answer 1

-intro
-generate leads
-build credibility
-stay top of mind
-drive to the sweet spot
-strengthen relationships
-earn referrals

Question 2

demographics

Answer 2

specific characteristics

Question 3

psychographics

Answer 3

personality traits, attitudes, beliefs, interests etc

Question 4

generate leads

Answer 4

getting audiences and getting them to trust the brand

Question 5

brand identity

Answer 5

things like logo, USP and house style

Question 6

USP

Answer 6

unique selling point

Question 7

digital natives

Answer 7

people who grew up with the internet

Question 8

digital immigrants

Answer 8

people who did not grow up with the internet but now use it

Question 9

wikinomics (openness)

Answer 9

where the brand is transparent and honest with audience for their goals and why they may need money etc

Question 10

algorithm

Answer 10

can use it to advantage by using things like hashtags

Question 11

SEO

Answer 11

search engine optimisation

Question 12

electronic agora

Answer 12

creating a space where audiences can discuss and share ideas about a topic

Question 13

folksonomy

Answer 13

where users use hashtags or tagging to create collections of things - will spread things quicker

Question 14

hashtag

Answer 14

a way to organise content in one place

Question 15

longtail

Answer 15

where people post niche content over and over again which can make it more popular overtime

Question 16

semantic web

Answer 16

things like web searches, page visits and metadata are used to personalise content

Question 17

signposts

Answer 17

things that guide the audience through content or to different websites by using things like key words

Question 18

trending

Answer 18

things that are currently popular on social media

Question 19

viral

Answer 19

things that got very popular like memes

Question 20

synergy

Answer 20

linking different media across different platforms on one campaign

Question 21

social network aggregation

Answer 21

gathering content over multiple places into one concise place

Question 22

wikinomics (peering)

Answer 22

allows for businesses to see the opinions of the audience, alongside businesses being open and allowing audiences to ‘peer’ into the business

Question 23

UGC

Answer 23

user generated content

Question 24

prosumers

Answer 24

audience members who also make content

Question 25

analytics

Answer 25

collecting and interpreting data

Question 26

celebrity culture

Answer 26

using celebs to promote a campaign

Question 27

data management

Answer 27

the collecting and organising of data whilst also ensuring it is safely and legally stored

Question 28

tagging

Answer 28

tagging accounts or locations

Question 29

wikinomics (sharing and acting globally)

Answer 29

companies posting on places that can be accessed by people all around the globe

Question 30

maslows hierarchy of needs

Answer 30

-self actualisation -esteem -love and belonging -safety needs -physiological needs

Question 31

participatory culture (jenkins)

Answer 31

audiences are active media producers' and can contribute to marketing by; networking, produce stories, give instant feedback etc

Question 32

content metrics

Answer 32

the data used to assess the performance of a post or a campaign as a whole

Question 33

sentiment analysis

Answer 33

classifying and understanding the tone of posts and comments which can allow brands to get a sense of the fan reactions