case study examples Flashcards

(5 cards)

1
Q

egghead and twinkie

A

-openness about money
-sharing behind the scenes footage with fans
-can peer into fan spaces to figure out the success of campaign
-have website on seed&spark and are on apps that are available somewhat worldwide

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2
Q

dove advert

A

the campaign received negative backlash due to racist undertones

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3
Q

minecraft movie

A

memes and negative impact as a whole

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4
Q

molly russell

A

cyber bullying

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5
Q

covid

A

nasty memes spread about chinese people alongside a lot of misinformation spreading moral panic

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