section b template

Question 1

introduction (3)

Answer 1

-social media sales funnel
-demographic
-psychographics

Question 2

generate leads (8)

Answer 2

-generate leads
-brand identity
-USP
-digital natives
-digital immigrants
-wikinomics (openness)
-algorithm
-SEO

Question 3

build credibility (8)

Answer 3

-electronic agora
-folksonomy
-hashtag
-long tail
-semantic web
-signposts
-trending
-viral

Question 4

stay top of mind (5)

Answer 4

-synergy
-social network aggregation
-wikinomics (peering)
-UGC
-prosumers

Question 5

drive to the sweet spot (5)

Answer 5

-analytics
-celebrity culture
-data management
-tagging
-wikinomics (sharing and acting globally)

Question 6

strengthen relationships (2)

Answer 6

-maslow’s hierarchy of needs
-participatory culture (jenkins)

Question 7

earn referrals (3)

Answer 7

-analytics
-content metrics
-sentiment analysis