advertising Flashcards by Jeanine Joyce Ortiz

Q

any paid of non personal presentation

A

Advertising

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Q

allocated to a company advertising program

A

Advertising budget

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Q

advertising objectives

A

advertising strategy

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Q

compelling “big idea”

A

Creative concept

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Q

stylr, tone words

A

execution style

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Q

vehicle

A

Advertising media

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Q

assists companies in planning,

A

advertising agencies

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Q

Good Relations with the company

A

Public relations

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