MARKETINGG

Question 1

Creating customer value and satisfaction is one of the Marketing
management’s job to build relationships with customers.

Answer 1

Microenvironment

Question 2

Actors in Microenvironment

Answer 2

The company
Suppliers
Marketing Intermediaries
Competitors
Publics
Customers

Question 3

sets the company’s mission, objectives, broad strategies and policies.

Answer 3

Top Management

Question 4

work closely with other company departments.

Answer 4

Marketing Managers

Question 5

provide the resources
needed by the company

Answer 5

Suppliers

Question 6

help the company to promote, sell and distribute its products

Answer 6

Marketing Intermediaries

Question 7

distribution channel firms

Answer 7

reseller

Question 8

helps the company stock and move goods

Answer 8

Physical Distribution Firms

Question 9

marketing research firms

Answer 9

Marketing Services agencies

Question 10

includes
banks, credit companies, insurance companies

Answer 10

Financial Intermediaries

Question 11

adapt to the needs of target consumers

Answer 11

Competitors

Question 12

group that has an actual or potential interest

Answer 12

Public

Question 13

TYPES OF PUBLICS

Answer 13

FINANCIAL
MEDIA
GOVERNMENT
CITIZEN-ACTION
INTERNAL
GENERAL
LOCAL

Question 14

ability to obtain funds

Answer 14

Financial

Question 15

carries news, features, editorial opinions and other content.

Answer 15

media

Question 16

government developments into account.

Answer 16

government

Question 17

questioned by consumer
organizations

Answer 17

citizen action

Question 18

includes workers, managers, volunteers

Answer 18

internal

Question 19

needs to be concerned about the general public’s attitude

Answer 19

general

Question 20

includes local community residents

Answer 20

local

Question 21

most important actors in
the company’s microenvironment,

Answer 21

customers

Question 22

consist of individuals and
households that buy goods and services

Answer 22

Consumer markets

Question 23

larger societal forces that affect the microenvironment

Answer 23

The Macroenvironment

Question 24

study of human populations

Answer 24

Demography

Question 25

Changes in the world demographic environment have major implications for business.

Answer 25

The changing age structure of the population

Question 26

In the developed world, there has a generational group that starts to considered cut across many national boundaries when marketers start to think about target markets even Europe and U.S.

Answer 26

Generational differences in the developed world

Question 27

Generational differences in the developed world

Answer 27

The baby boomers Generation X Millennials Generation Z

Question 28

youngest boomers are now in their 50s; the oldest are in their early 70s and well into retirement. The post world war II. were born between 1946 and 1964

Answer 28

The baby Boomers

Question 29

Arthur Douglas Coupland calls them Generation because they lie in the shadow of the boomers. Another generation of people born between 1965 and 1976.

Answer 29

Genertion X

Question 30

Also called Generation Y or the echo boomers. They are born between 1977 and 2000, and becoming larger even the baby boomer segment.

Answer 30

Millenials

Question 31

The young people born after 2000 (although many analysts include people born after 1995 in this group).

Answer 31

GEN Z

Question 32

turning off one generation each

Answer 32

Generational Marketing

Question 33

family is the subject to several fundamental changes

Answer 33

Changing Family Structure

Question 34

world’s migrant population is rising fast

Answer 34

Migration

Question 35

consists of economic factors that are affect consumer purchasing power and spending patterns.

Answer 35

Economic Environment

Question 36

Nations vary greatly in their levels and distribution of income.

Answer 36

The changing world order

Question 37

consumers have now adopted a back-to-basics frugality

Answer 37

changes in consumer spending

Question 38

Marketers should pay attention to income distributor as well as income levels

Answer 38

Income Distribution

Question 39

It Involves the physical environment and the natural resources

Answer 39

Natural environment

Question 40

planet can support indefinitely.

Answer 40

Environmental Sustainability

Question 41

most dramatic force now shaping our destiny.

Answer 41

The technological environment

Question 42

consists of laws, government agencies and pressure groups

Answer 42

The Political and Social Environment

Question 43

Legislation affecting business around the world has increased steadily over the years.

Answer 43

Legislation Regulating Business

Question 44

affect a society’s basic values,

Answer 44

the cultural environment

Question 45

These beliefs shape more specific attitudes and behaviors found in everyday life.

Answer 45

the persistence of cultural values

Question 46

predict cultural shifts

Answer 46

shifts in secondary cultural values