Retailing and wholesaling

Question 1

Marketers must first gain fresh, deep insights into what customers need
and want to create value for customers and build meaningful relationships
with them.

Answer 1

Marketing Information and customer’s insights

Question 2

Consumers themselves are now generating tons of marketing information.

Answer 2

Marketing Informations and today’s big data

Question 3

huge and complex data

Answer 3

big data

Question 4

collections of consumer and
market information obtained from data sources within the company’s network
and the data come from many sources.

Answer 4

internal databases

Question 5

systematic monitoring, collection and analysis of publicly available information about
consumers, competitors and developments in the marketing environment.

Answer 5

Competitive marketing intelligence

Question 6

systematic design, collection, analysis and reporting of data relevant to a
specific marketing situation facing an organization.

Answer 6

marketing research