Advertising - Terminology

Question 1

Advertising

Answer 1

Communication used to promote a product, service, or idea to a target audience.

Question 2

Appeal to patriotism

Answer 2

A persuasive technique that tries to convince someone by playing on their pride and love for their country or nation. (Let us stand together as Australians).

Question 3

Appeal to family

Answer 3

Appeals to family values (Quality time)

Question 4

Appeal to fear

Answer 4

A technique that plays on the audiences fears (Don’t text while driving you can crash).

Question 5

Slogan

Answer 5

A short, memorable phrase for a campaign, product or idea. (Just Do It, The Burgers Are Better At Hungry Jacks etc.)

Question 5

Pun

Answer 5

A play on words (So rice to meet you, I told a chemistry joke, but there was no reaction).

Question 5

Inclusive language

Answer 5

Language that avoids excluding particular people (Teachers and students, Everyone)

Question 6

Rhetorical Question

Answer 6

A question said as a statement, for effect, not for information (Are you crazy?, Who cares?)

Question 7

Repetition

Answer 7

Using the same word or phrase multiple times (Home sweet home, it is what it is)

Question 8

Colloquial language

Answer 8

Informal language (Ain’t, gonna, wanna)

Question 9

Hyperbole

Answer 9

An exaggerated statement (The teacher gave us a ton of work, I haven’t seen you in ages).