Persuasion Terms - Advertising language Flashcards
(4 cards)
1
Q
Catchphrase
A
A memorable phrase or word used repetitively for an organization, event, or group. (What’s up, doc?, may the force be with you.)
2
Q
Slogan
A
A short, memorable phrase for a campaign, product or idea. (Just Do It, The Burgers Are Better At Hungry Jacks etc.)
2
Q
Jingle
A
A song or tune that is memorable. (I’m lovin’ it music.)
2
Q
Jargon
A
Special terms for a group, profession or organization (Hypothesis, Stat - immediately)
