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Flashcards in Advetising Deck (30):
1

Advertising includes

Door-to-door
Samples
Inducement
Visits to persons qualified to prescribe/supply
Sponsorship
Spoken word
Product placement
Digital - twitter

2

Specials

cannot be advertised

3

What is not advertising

Reference material
Information relating to human health
Correspondence to specific query
Journal article
Labeling and package leaflet

4

Who is responsible for the advert

Ultimately the license holder (publisher and advertiser also, offence for ANYONE to breach regulations)

5

Advert must be (2)

up to date
consistant with SPC

6

Copies of adverts kept for...
MHRA keep complaints for...

3y
7y

7

Vetting

MHRA check complience with law before publishing

8

4 roles of MHRA

Vetting
Monitoring
Handle complaints
Enforcement

9

Usually penalty for failure to comply

fine or 2 years in prison

10

Failing to comply may also result in

Criminal prosecution or civil sanction(forced corrective statement)

11

Adverts must not....

put pt or customer at risk

12

Except from advertisement

Government vaccination campaigns

13

Prohibited advertising

Cancer treatments, abortion products, psychotropics, narcotics

14

Advert cannot suggest

Superiority/equivilence of a product
Effects are guaranteed
Claims of recovery
Medical consultation is not necessary
Offering a diagnosis
Health can be enhanced by taking….
Health could be affected by not taking….

15

Should not be directed at

kiddies (also vulnerable pt - pregnant)

16

4 info required on the advert

1 It is an advert for a medicine
2 Name + generic
3 Indication
4 Read the PIL

17

Linked to a celebrity?

No

18

Works faster than standard tablets....?

okay

19

Speed of action?

can be mentioned if relevant (not in chronic conditions)

20

Suggest that there are no s/e?

no

21

When is sponsorship acceptable?

For OTC (but not specific celebirty)
Manufacterure - eg Galpharm stadium

22

Voucvhures?

No. This counts as sampling

23

3 for 2?

MHRA discourages - voluntary code

24

Where can you advertise POMs

on websites restricted to healthcare professionals

25

Advertising to prescribers must invclude

Full advertisements must include:
Essential info compatible with SPC.
Sufficiently comprehensive information to enable reader to form an opinion.
1 or more of licensed indications
Dosage and method of use from SPC
Side-effects / C.I. / cautions / route
Product name/ active ingredients/ PL no./ legal status/ name and address of license holder.
Cost required – except AV adverts.
Clearly presented
Info on reporting ADR’s
Interactions – not needed but encouraged.

26

Abbreviated Ad (in professional publication)

Near, <420cm2, must contain:
Name, actives, legal class, further info....

27

"safe" "placebo-like"

NO

28

Promotional aids require

only the name, becuase not an ad.
Must be less than £6. eg. mug

29

Med sales reps must

train& exam, may supply promotional aid gifts,have sufficient scientific knowledge
Event hospitality is okay
Reward schemes are not

30

Homeopathic Ad

·  Warnings
·   Batch No
·   Content of the sales presentation
·  The words ‘homeopathic medicinal product without approved therapeutic indications’
· Warning to consult a doctor if symptoms persist· Name of stock & dilution
· N/A of certificate holder / manufacturer
· Certificate number
· Administration details
· Form, expiry date & storage details