Flashcards in Advetising Deck (30):
Visits to persons qualified to prescribe/supply
Digital - twitter
cannot be advertised
What is not advertising
Information relating to human health
Correspondence to specific query
Labeling and package leaflet
Who is responsible for the advert
Ultimately the license holder (publisher and advertiser also, offence for ANYONE to breach regulations)
Advert must be (2)
up to date
consistant with SPC
Copies of adverts kept for...
MHRA keep complaints for...
MHRA check complience with law before publishing
4 roles of MHRA
Usually penalty for failure to comply
fine or 2 years in prison
Failing to comply may also result in
Criminal prosecution or civil sanction(forced corrective statement)
Adverts must not....
put pt or customer at risk
Except from advertisement
Government vaccination campaigns
Cancer treatments, abortion products, psychotropics, narcotics
Advert cannot suggest
Superiority/equivilence of a product
Effects are guaranteed
Claims of recovery
Medical consultation is not necessary
Offering a diagnosis
Health can be enhanced by taking….
Health could be affected by not taking….
Should not be directed at
kiddies (also vulnerable pt - pregnant)
4 info required on the advert
1 It is an advert for a medicine
2 Name + generic
4 Read the PIL
Linked to a celebrity?
Works faster than standard tablets....?
Speed of action?
can be mentioned if relevant (not in chronic conditions)
Suggest that there are no s/e?
When is sponsorship acceptable?
For OTC (but not specific celebirty)
Manufacterure - eg Galpharm stadium
No. This counts as sampling
3 for 2?
MHRA discourages - voluntary code
Where can you advertise POMs
on websites restricted to healthcare professionals
Advertising to prescribers must invclude
Full advertisements must include:
Essential info compatible with SPC.
Sufficiently comprehensive information to enable reader to form an opinion.
1 or more of licensed indications
Dosage and method of use from SPC
Side-effects / C.I. / cautions / route
Product name/ active ingredients/ PL no./ legal status/ name and address of license holder.
Cost required – except AV adverts.
Info on reporting ADR’s
Interactions – not needed but encouraged.
Abbreviated Ad (in professional publication)
Near, <420cm2, must contain:
Name, actives, legal class, further info....
Promotional aids require
only the name, becuase not an ad.
Must be less than £6. eg. mug
Med sales reps must
train& exam, may supply promotional aid gifts,have sufficient scientific knowledge
Event hospitality is okay
Reward schemes are not