Age

Question 1

Butler

Answer 1

Defined ageism as a process of negative stereotyping and discrimination against people purely on the grounds of their chronological age. Manifesting in media representations, depicting older people as frail or a societal burden. Composed of 3 elements: prejudicial attitudes, discriminatory practices, institutional practices.

Question 2

Best

Answer 2

Examines moral panics around youth and how societal fears shape perceptions of younger generations. Focus negatively on the activities and cultural habits of young people.

Question 3

Davidson

Answer 3

Explores inequalities in pensions and how ageing impacts economic security for different social groups.

Question 4

Carrigan and Szmigin

Answer 4

Critiques the “grey pound” concept, showing how older populations are targeted as consumers but marginalized in other aspects of life. Advertising industry either ignores them or presents them as physically unappealing.

Question 5

Blakie

Answer 5

Discusses the ageing population and disengagement theory, where older individuals are systematically excluded from societal participation as a consequence of ageing.

Question 6

Cummings and henry

Answer 6

Functionalism: way society treats the elderly is positive as it removes them from the hardships of labour

Question 7

Phillipson

Answer 7

Marxism: capitalism exploits and the elderly aren’t suitable for this

Question 8

Reay et al

Answer 8

Labelling: the elderly can be negatively affected by the labels placed upon them