Agenda Setting

Question 1

Agenda Setting

what is agenda setting theory?

Answer 1

the media doesn’t tell people what to think — but it does tell them what to think about.

Question 2

Agenda Setting

what is the flow of agenda setting theory?

media agenda, public agenda, policy agenda

Answer 2

1. media agenda influences the public agenda
2. public agenda can push the policy agenda

feedback loops can happen too

Question 3

Agenda Setting

what is first-order agenda setting?

Answer 3

focuses on what issues the media tells the public to think about.
* Example: News outlets cover climate change every day for months. (telling us what to think about)

Question 4

Agenda Setting

what is second-order agenda setting

Answer 4

how media frames the issues, influencing how the public thinks about them.

• Example: The same news outlets cover climate change, but this time, they frame it as a “global crisis” rather than just a “scientific issue.” (telling us what to think about AND how to think about it)

Question 5

Agenda Setting

what is ‘transfer of salience’?

Answer 5

the process by which the media not only tells us what issues are important (first-order agenda-setting), but it also shapes the importance (or salience) of those issues

Question 6

Agenda Setting

what is object salience?

Answer 6

what issue gets attention

Question 7

Agenda Setting

what is attribute salience

Answer 7

how the issue is framed or what features are emphasized

Question 8

Agenda Setting

when are agenda setting effects going to be the strongest?

Answer 8

when you have high need for orientation

Question 9

Agenda Setting

what is framing

Answer 9

• focusing on specific aspects or interpretations
• similar to second-order agenda setting

Question 10

Agenda Setting

what are the 4 key concepts of framing?

Answer 10

• selection
• emphasis
• elaboration
• exclusion