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Agenda-Setting Theory Flashcards

(4 cards)

1
Q

What is Agenda-Setting Theory?

A

The idea that the media doesn’t tell us what to think, but what to think about by highlighting certain issues.

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2
Q

What is first-level agenda setting?

A

Media decides what topics are important by emphasizing certain stories over others.

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3
Q

What is second-level agenda setting?

A

Media shapes how we think about those topics through framing.

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4
Q

What is priming in agenda-setting?

A

Repeated media exposure to an issue makes it more salient in people’s minds.

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