Agenda-Setting Theory Flashcards
(4 cards)
1
Q
What is Agenda-Setting Theory?
A
The idea that the media doesn’t tell us what to think, but what to think about by highlighting certain issues.
2
Q
What is first-level agenda setting?
A
Media decides what topics are important by emphasizing certain stories over others.
3
Q
What is second-level agenda setting?
A
Media shapes how we think about those topics through framing.
4
Q
What is priming in agenda-setting?
A
Repeated media exposure to an issue makes it more salient in people’s minds.
