TPB

Question 1

What does TPB explain?

Answer 1

TPB explains how attitudes, social norms, and perceived control influence behavioral intentions, which predict actual behavior.

Question 2

What are the three key factors shaping behavioral intention in TPB?

Answer 2

Attitude toward behavior – Whether the behavior is viewed as good or bad.
Subjective norms – Social pressure from important others.
Perceived behavioral control – Belief in one’s ability to perform the behavior.

Question 3

How do subjective norms influence behavior?

Answer 3

People are influenced by what they think others expect of them and how motivated they are to comply.

Question 4

How does TPB apply to health campaigns?

Answer 4

Example: Anti-smoking campaigns try to change attitudes (smoking is bad), norms (friends disapprove), and control (resources to quit smoking).

Question 5

What does Cultivation Theory explain?

Answer 5

How long-term exposure to media, especially TV, shapes our perception of reality.

Question 6

What is Mean World Syndrome?

Answer 6

The belief that the world is more dangerous than it really is due to heavy exposure to violent media.

Question 7

What are the two main effects of Cultivation Theory?

Answer 7

Mainstreaming – Heavy TV viewers develop a similar view of reality, regardless of their background.
Resonance – When a person’s real-life experiences align with TV content, media effects are amplified.

Question 8

What kind of media content does Cultivation Theory apply to?

Answer 8

Originally focused on violence, but also applies to stereotypes, body image, and political perceptions.