CCO Flashcards
(3 cards)
What does CCO Theory argue?
Organizations don’t exist without communication—they are created and sustained through communication.
What are the Four Flows of CCO?
- Membership Negotiation – How people join/leave organizations.
- Self-Structuring – Creating rules, roles, and hierarchy.
- Activity Coordination – How work gets done.
- Institutional Positioning – How organizations relate to external forces.
How does communication create an organization’s identity?
Through everyday interactions, policies, and branding, an organization defines itself and its culture.