Flashcards in Analysing And Deconstructing Deck (23):
What is semiotics?
The structured method for deconstructing media texts. The study of signs and symbols and their meanings.
Developed by Swiss Linguist, Charles Pierce and Roland Barthes.
What is the signifiers and the signifieds?
Signifiers - the physical object.
Signifieds - the mental concept or the meaning that the signifiers convey.
Iconic sign - looks like what it represents.
Indexical sign - points to what it represents.
Symbolic sign - chosen at random to represent something of association.
Fixing of a set of meanings, often found in a photograph usually through captions or other written text.
A system of signs, languages and symbols that allow audiences to decode meaning.
A way of decoding meaning
The expected format of a media text.
Understood through the different system of communications produced by language and arts from different countries.
Different meanings produced by the sign. Connotation is open to interpretation
The process where meaning is deconstructed by the audience
Physical form of the sign, the signifier
Dominant preferred meaning
Meaning that is encoded into media texts and constructed by producers
The meaning that has been put into a media text
When media texts make reference to other media texts
Images or objects placed next to each other to create a third or different meaning.
A group of signs that represent the same object or idea
Representational image used to stand for a whole
Mode of address
The way media texts speak to its audience
Meaning of a sign is not always agreed upon
Meaning that is decoded is the opposite of what was intended by the producer of the media text
Where a sign is capable of producing a number of different meanings
A chain of meaning or a completed text