Aos1 - The Business Idea Flashcards
(68 cards)
Define entrepreneurship
Entrepreneurship is the process of establishing a business to satisfy a need in the market whilst
taking on the associated risks. While many individuals in society have business ideas, not all have the desire or ability to take on the financial and social risks of transforming them into a business venture.
Define personal independence
Personal independence: involves a person being in control of their own actions and decisions. Many entrepreneurs are motivated to start up their own business because they do not want to work under an employer where they are constrained to following the employer’s instructions and helping them achieve their objectives.
Define financial independence
Financial independence: is the ability to fund a desired lifestyle without relying on income from another individual. One of the main reasons people are motivated to start their own business is because it allows them to no longer be reliant on an employer for their income, and to potentially increase their own wealth and retire earlier.
Define profit
Profit: involves a business generating more revenue than the expenses it incurs. Many people believe that when they work for an employer their earning potential is limited and they are driven to start their own business to earn more money, even though businesses usually incur a loss, rather than a profit during the start-up phase.
Define market need
Market need: is a gap in the market represented by customer needs that are currently unmet or underrepresented by competitors in the same industry. Businesses can fulfil a market need by providing a good or service that better satisfies existing customer demand, or by creating a new product that meets customer wants and needs, for example the creation of Zoom video communication software by Eric Yuan, that allows users to meet with one another online.
Define social need
Social need: is an area of society, or the environment that needs to be improved. Social enterprises are businesses that exist to address a social need, including preserving the environment, aiding disadvantaged individuals and preventing homelessness.
Define manager
Manager: is an individual who has the responsibility of overseeing and handling employees whilst also running the day-to-day business tasks to achieve objectives. Many successful businesses are run by an appointed manager, rather than their original founders, with managers needing to develop a range of characteristics such as communication and knowledge to operate a successful business.
Define entrepreneur
An entrepreneur is an individual who starts up a business and takes on the associated risks in order to satisfy a need in the market. Entrepreneurs need to develop a specific set of skills
when starting up their business.
Define innovation
Innovation: involves creating and implementing new ideas, or significantly improving on an existing good, service, or way of doing something. Creating or improving products through innovation is a source of business opportunity as it attracts customers that are looking to purchase specific goods or services and provides a competitive advantage.
Define Technological developments
are the invention and innovation of tools that solve problems and enhance processes. These developments can act as a source of business opportunity as they improve how businesses create, deliver and update goods and services, such as Apple which has been able to expand the number of products it makes and improve the quality of existing products.
Define Global market
Global market: is the area in which businesses trade goods and services, comprised of both businesses and customers from countries all across the world. Selling to a global market acts as a source of business opportunity because it allows a business to reach more customers, helping to increase sales and marketshare, for example, as of June 2022 60% of Apple Inc’s net sales came from outside its country of origin, the US.
Define Market opportunity
Market opportunity: is a need or want that is not currently being met by any business. Business owners should be constantly monitoring the market to identify any gaps which provide the opportunity to attract new customers away from competitors and therefore act as a source of business opportunity.
Define Research and development
Research and Development: involves directing resources, such as money, towards discovering, creating, and introducing new products and processes. Conducting research and development acts as a source of business opportunity as new or improved products and processes can more accurately meet customer needs and create a competitive advantage, such as Dyson’s creation of a supersonic hairdryer which enables fast drying without extreme heat.
Define Concept development
Business Concept Development: is one of the first steps when starting a new business and includes stages such as the development of an initial idea, market research and writing up a business plan. When developing a business concept it is important for the owner to identify goods and services that are currently unavailable, or are superior to competitor offerings, to ensure the business is creating a competitive advantage.
Define market research
Market Research: is the process of investigating and analysing the activities and behaviours of customers and competitors in a specific industry, such as the strengths and weaknesses of competitors, and how many customers are in a market. The market research process aims to gather quantitative and qualitative data that can provide potential business owners with a greater understanding of the viability of their business idea.
Define Initial feasibility study
Initial Feasibility Study: is a researched evaluation of how viable a business concept is. A potential business owner will look at different areas of feasibility such as operational feasibility to determine what kind of employees and equipment they will require, as well as legal feasibility to determine the likelihood their business will comply with applicable laws and regulations.
Define economic wellbeing
Economic wellbeing: is reflected by the level of income, consumption, and wealth people or households have to support their material living standards. A nation’s economic wellbeing is indicated by various factors such as economic growth and unemployment levels, and is influenced by the performance of the economy of that nation such as during the COVID-19 pandemic which forced many businesses to close, and resulted in Australia recording its first period of economic decline since 1991.
Define social wellbeing
Social wellbeing: is a measure of the quality-of-life individuals have, reflected by their non-material living standards including general happiness, crime rates, environmental quality, education and accessibility of healthcare. During the COVID-19 pandemic Telstra understood the negative impact of lengthy lockdowns on social wellbeing and implemented weekly online mindfulness and yoga sessions for employees with the purpose of keeping them busy and distracted from the continuation of working-from-home arrangements.
Define council grant
Council grant: is a one-off financial payment from a local council to a business, which does not need to be repaid, that aims to support business ideas and development. Entrepreneurs can use these payments, such as those made as part of the Whitehorse City Council Grants Program to help cover the establishment costs when launching their business, purchase machinery and equipment they may require, or pay labour costs when they expand.
Define regional start-up hubs
Regional Start-up hubs: are physical spaces that individuals and businesses can utilise in order to have office facilities to work in, or to obtain support regarding business matters. Start-up hubs allow business owners to share ideas and practices, and some provide a subsidy for rental expenses, or offer workshops to enhance the skills and knowledge of business owners.
Define decision-making
Decision-making: is the skill of selecting a suitable course of action from a range of plausible alternatives. Managers have a central role in a business’s decision-making process, and the decisions managers make can impact overall business success, for example hiring competent staff, therefore decision-making is an essential skill for managers to use.
Define social goal
Social goal: are targets set by a business that aim to improve the welfare of the community, environment, or its employees. It is important for a business to set social goals such as reducing its carbon footprint, because this will improve a business’s reputation and could therefore increase sales/ profits, because customers prefer to support socially responsible businesses.
Define financial goal
Financial goal: are targets for improving the overall monetary performance of a business. Financial goals may include increasing revenue, or improving productivity in production and are important to set because monetary performance is crucial to the long-term survival of a business.
Define business goal
Business goal: are what a business wants to achieve within a specific time frame. The SMART goal criteria are used to create effective goals that are specific, measurable, attainable, relevant, and time-bound to provide a business with clear direction to contribute to business success.