glossary terms aos 3 Flashcards
(42 cards)
define technological developments
Technological developments: are the invention and innovation of tools that solve problems and enhance processes. These developments can act as a source of business opportunity as they improve how businesses create, deliver and update goods and services, such as Apple which has been able to expand the number of products it makes and improve the quality of existing products.
define internal environment
involves factors within a business that a business has control over because decisions about internal factors are determined by the people within the business. A business can change internal factors to align with, or respond to external factors which they cannot control, for example, when technical advancements are made a business may replace some of its labour resources with machinery and equipment.
define economic conditions
Economic conditions: These are the conditions that exist in relation to the productive performance and financial stability of a nation, or other geographical area and include factors such as interest rates and consumer confidence. A business should launch a business when economic conditions are favorable, and consumer spending is high because it will be more likely to succeed.
- interest rates
- consumer confidence
-employment levels
-tax rates
define competitor
Competitor: is a business that operates in the same or similar industry and offers a similar good or service for example, KFC and McDonalds are both fast food outlets that compete for market share of the take-away food market. When planning a business, it is important for a business owner to conduct market research to track the behaviour of both local and overseas competitors in order to establish a competitive advantage.
define exchange rates
Exchange rates: are the relative prices at which the currency of one country can be exchanged for the currency of another country (e.g. Australian dollar for the US dollar). Exchange rates are impacted by political and economic conditions and fluctuate daily which means the value of a country’s currency either increases, or decreases compared to another currency.
define values and beliefs
Values and beliefs: are the principles, standards and assumptions upheld by individuals or a group of people, which influence how they make decisions. Businesses should constantly research changing values and beliefs to develop products that suit these preferences, such as offering healthier food options to appeal to consumer interests in health and wellbeing.
- Greater awareness of improving physical and mental wellbeing
-wellbeing of employees
- environmental sustainability
- hygiene practices
define interest rate
An interest rate is the percentage charged by a lender to a borrower for the use of money, usually expressed annually. It affects how much businesses and consumers pay on loans or earn on savings, influencing spending and investment decisions.
Council regulations
Local government rules made to govern businesses operating in a specific geographic area. Business owners must familiarise themselves with council regulations to avoid legal issues.
examples:
Business location is determined by local zoning laws e.g very few business types are permitted to operate in a residential zone.
Business operating hours are regulated to account for issues such as noise level.
Restrictions can be placed on renovating a business premises for example, if they are heritage listed.
Local laws govern when and where businesses can dispose of waste.
Business signage can be restricted, for example, large signage may create a tripping hazard.
define environmental lobby groups
Environmental lobby groups: are organisations that advocate for the protection of the environment and promote environmental issues to businesses, the government and the public. Environmental Lobby Groups such as the Australian Conservation Foundation campaign to the government to prevent a business operating in a way that harms the environment; and provide support and advice on implementing sustainability into a business’s operations.
define special interest groups
Special interest groups: are organisations or a group of people that seek to influence laws, policies, or behaviours to benefit a specific cause, for example environmental lobby groups such as the Australian Conservation Foundation that advocates for environmental protection. During business planning, business owners should consider that the operating environment can be influenced by special interest groups, such as the ACF that persuades businesses to act in an environmentally-friendly manner.
define consumer confidence
Consumer confidence: is a measure of customers’ feelings and expectations about current and future economic conditions. Consumer confidence is high when there is a belief the economy will grow because consumers who believe economic conditions will improve are more willing to spend money as they feel optimistic about their financial and job security.
define social trends
Social trend: is a general development in the way a group of people in society behave, for example, an increased reliance on advanced technology. Businesses analyse data to look for patterns and identify trends relevant to their target market so they can plan their products and activities to attract more customers.
- increased reliance on technology
- greater focus and action on achieving gender equality
- increased purchasing of products related to wellbeing and health
macro vs operating factors
similarities:
- Both macro and operating factors are part of the external environment.
- Failure to recognise and plan for both macro and operating factors can negatively impact business success.
differences:
- The business has some control over operating factors, but no control over macro factors.
- Operating factors are specific to each business, whereas, macro factors are non-specific and impact all businesses in an industry.
define societal attittudes
Societal attitudes refer to the collective values, beliefs, and views held by the general population.
These attitudes influence how consumers behave, what they expect from businesses, and how businesses must respond and plan to stay relevant and competitive.
types of operating factors
- Customer needs & expectations
- Suppliers and the supply chain
- Competitors’ behaviour
- Special interest groups
Define overseas competitors
Overseas competitors are businesses that are located in other countries that operate in the same industry and offer a similar good, or service. Globalisation has increased overseas competition and businesses must identify the strengths and weaknesses of competitors and how they operate so they can differentiate their offering and develop a competitive advantage.
define corporate social responsibility
Corporate Social Responsibility: is the ethical conduct of a business beyond legal obligations, and the consideration of social, economic, and environmental impacts when making business decisions. As society becomes increasingly aware of business activities and CSR considerations, business owners are expected to plan initiatives that demonstrate a commitment to socially responsible operations to remain competitive e.g. taking steps to reduce their carbon footprint.
define societal behaviour
Societal behaviour: is the way people act and respond in various situations. Social behaviour can impact business planning, for example, during the COVID-19 pandemic when consumers began panic buying items businesses needed to plan to meet the increased demand, such as employing more staff, or increasing production to raise output.
define customer needs
Customer needs: are the essential requirements consumers intend to fulfil with the purchase of a good or service from a business, for example, a product must be fit for the purpose it is sold such as a watch must tell the time. By consistently meeting customer needs a business is more likely to improve customer satisfaction, which can improve customer retention and increase sales.
Environmental legislation
The set of laws that aim to preserve the surroundings/ conditions in which we live & operate. Many businesses rely on natural and scarce resources e.g. oil, water, and gas. When these resources are used improperly businesses can negatively impact their environment. Laws are put in place to minimise this negative impact and protect limited resources.
Environmental laws and regulations often relate to:
minimising energy use
reducing water use
reusing, recycling and reducing waste
other matters of national environmental significance
define employment level
Employment level: is the percentage of the labour force who are working in paid employment (the labour force includes the number of people aged fifteen and over who are willing and able to work e.g. not full-time students, or retired). The most common indicator of employment levels is the unemployment rate, which is the percentage of the labour force who are currently not in paid work.
define external environment
involves the surrounding factors that can impact a business which it has no control over, categorised as macro factors, or operating factors. It is important for businesses to consider both macro and operating factors during planning, as assessing these factors can equip businesses to make more strategic and well-informed decisions e.g. pressure from environmentally conscious consumers drove Woolworths to stop using plastic bags and start charging a small fee to use reusable bags.
define macro factors
are social, legal, technological, global and economic conditions that a business operates in and has no control over. Macro factors can impact a business’s internal environment, for example, if economic conditions are strong then demand for a business’s products and services is likely to be higher and the business will need sufficient resources and products available to sell to customers.
define unions
Unions: are organisations composed of individuals who represent and speak on behalf of employees in a particular industry to protect and improve wages and working conditions, such as the Australian Nurses and Midwifery Federation. Unions can significantly influence employment laws and negotiate with businesses to increase wages and working conditions, as well as represent and defend employees when discrimination and bullying arise in the workplace.