Apple

Question 1

Where is Apples HQ?

Answer 1

Cupertino, Northern California

Question 2

When Apple did start business?

Answer 2

1976

Question 3

What happened since 2000?

Answer 3

Apple has experienced phenomenal growth because of its development of mobile and wifi devices.

Question 4

What happened to Apple in 2019?

Answer 4

It became the world’s:

• Largest IT company by revenue
• Third largest mobile phone manufacturer
• Number 1 global brand by value ($234 billion)

Question 5

How many employees does Apple have?

Answer 5

137,000

Question 6

How many retail stores does Apple have in how many countries?

Answer 6

510 retail stores in 22 countries

Question 7

How many employees does Apple have in all 50 states across the USA?

Answer 7

90,000

Question 8

Why is Shenzen so popular with TNCs?

Answer 8

Shenzen is the location of China’s first and most successful SPECIAL ECONOMIC ZONE.
(SEZ)

Question 9

What does SEZ stand for?

Answer 9

Special economic zone

Question 10

What are some of the benefits of an SEZ?

Answer 10

• Tax incentives (reduced corporate income tax rate by 24%)
• Infrastructure development
• Cheap labour

Tax is the main one

Question 11

What has Shenzen’s population growth been like since the 1980s when it was made an SEZ.

Answer 11

1980 - 332,900
2023 - 13,073,000

Question 12

How many employees does FOXCONN have working on Apple products in China?

Answer 12

1.3 million

Question 13

What are the working conditions and pay like at FOXCONN?

Answer 13

Working conditions are extremely poor and employees earn around $300 per month.

Question 14

What has the poor working conditions and low pay lead to?

Answer 14

14 suicides in 2010

Suicide nets were put up all over accommodation after this happened as most people live on site.

Question 15

What are some specific issues with the working conditions?

Answer 15

Workers in FOXCONN factories producing Apple products have been exposed to toxic chemicals used to clean the products.

Earplugs and goggles were not always available to workers on certain machinery making work dangerous.

In 2017 student interns were found working excessive hours against FOXCONN policies.

Question 16

What did Apple do after criticisms from Greenpeace in the 2000s?

Answer 16

They started the ‘Green my Apple’ campaign.

Question 17

What did the ‘Green my Apple’ campaign do?

Answer 17

• 100% renewable energy in the US
• Apple established their own energy company (Apple Energy) the majority of which was powered by solar power.
• Removed all PVC plastics and toxic chemicals from products.

-Promotes recycling of Apple products. (However lack of repairability is still an issue)

• Apple moved from 11th in Greenpeace ‘green electronics’ rankings in 2006 to 2nd by 2017.

Question 18

In 2019 what percentage of product sales were in the USA?

Answer 18

45%

Question 19

When did China temporarily become the 2nd largest market for Apple products?

Answer 19

2015-16

Europe were then re-established as 2nd

Question 20

Services are becoming a much larger part of Apples business.
How much has Apples service revenue increased since 2013?

Answer 20

3x as much

2013 - $13.5 billion
2020 - more than $50 billion

Question 21

What did a trade war between the US and China cause?

Answer 21

Tariffs on imports to the US from China.

Question 22

Where is the European HQ of Apple?

Answer 22

Cork, Ireland

Question 23

When and why did the European HQ move to Ireland?

Answer 23

Apple was lured in in the 1980s by the governments 12.5% corporation tax, the 2nd lowest in the EU.

Question 24

How many employees does Apple have in cork?

Answer 24

6000

Corks largest private employer

Question 25

How many jobs has Apples presence in cork generated?

Answer 25

Around 3000

Question 26

Why were Apple criticised in Cork?

Answer 26

For not creating sufficient work for locals.
They hired lots of high skilled foreign workers

Question 27

How many nationalities and languages are spoken in the Cork HQ

Answer 27

90 nationalities
53 different languages spoken

Question 28

How has Apple contributed to the city of cork?

Answer 28

Infrastructural improvement

Question 29

What aspects of Ireland does Apple enhance?

Answer 29

Its reputation and global connectivity.