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Geography- Global Systems and Governance > Apple > Flashcards

Flashcards in Apple Deck (27):
1

When was Apple founded?

1976
Very young company for its size

2

When did it take over MacIntosh?
What did the computers from this brand evolve into?

1982
AppleMac

3

Why has Apple seen huge growth since 2000?

Development of mobile and WiFi services

4

Apple is the ______ largest IT company

Second
(Behind Samsung)

5

Apple is the _______ largest music retailer

First

6

How many full-time employees does it have?

98,000

7

It has over 450 retail stores in ___ countries

16

8

Reasons for Apple's success

Innovative, well-designed products
Slick marketing and branding- loyal customers
Highly mobile devices- fits market need
Selling ancillary products i.e. musics and apps

9

Where are 44% of their sales?

USA

10

Why have they seen rapid growth in the last 5 years in the Asia-Pacific market?

Demand for the iPhone

11

Average market profile of a customer?

31
58% graduates
Earn 26% more than the national average

12

When do they see spikes in sales?

Christmas
When competitors fail i.e. Samsung Notes catching fire

13

Where are the products designed?

Silicon Valley

14

Where are the products made?

China (Foxconn)
iMacs in Ireland

15

Why locate research and development in Silicon Valley?

Have well qualified staff
Good communication links
Near to their largest market

16

Where is their customer support and online call centre?

Ireland

17

Why are most of their products produced in China?

Large source of hard-working, skilled workers
Low paid
Companies competed for the contract- went with the lowest price
Special Economic Zone in Shenzen offer incentives to attract foreign investment

18

Name another company using Foxconn

Sony

19

How much to Foxconn staff earn a month?

$150-$200
Above minimum wage

20

Where do most of Foxconn's workers live?

On site

21

What is Foxconn City dubbed?

China's Silicon Valley

22

Positives for the USA

Employs 1000's of highly skilled workers
Shows USA as a leader of technology- attracts investment
Close to the largest market

23

Negatives for the USA

Low skilled workers don't benefit from jobs
Many staff are not American
Lose tax revenue as some headquarters abroad
Manufacture abroad- makes them look incapable

24

Positives for China

Employs 40,000 directly and more indirectly
Staff receive training and education
Attracts more investment
Pay over the minimum wage

25

Negatives for China

Workers regularly work more than 60 hours a week for little pay
Accused of breaching human rights
50% of a workers' wage goes on rent for Foxconn
14 worker suicides in 2010
Uses child and student labour to keep costs low
50 workers poisoned in 2010 by chemicals used to clean iPad screens

26

Positives for Ireland

Cork's largest employer- 4,000 workers (60% Irish)
Low skilled jobs on production line
Some jobs are highly skilled
Generated 2,500 indirect jobs
Attracted other high tech firms
Contributed to infrastructural improvements
Improved Ireland's reputation

27

Negatives for Ireland

Many highly skilled jobs taken by foreign workers- not created jobs for locals
Second lowest tax in EU- Apple accused of tax avoidance- doesn't look good on Ireland
Pressure on infrastructure
Not mentioned on packaging- no 'made in Ireland' sticker, so Ireland don't get the credit