Asch (1955)

Question 1

When did Aschs experiment take place?

Answer 1

1955

Question 2

What did aschs experiment have to do with?

Answer 2

Conformity

Question 3

What was Aschs experiment?

Answer 3

Card with different length lines.
Confederates gave several correct answers and then all answered the last question incorrectly.
They wanted to see if the participant would go along with the confederates.

Question 4

What were the results of Aschs experiment?

Answer 4

75% of participants gave the wrong answer and 98% of the control group gave the correct answer

Question 5

What are the three types of conformity?

Answer 5

Compliance - public ally acting in accordance to social norms while privately disagreeing
Obedience - behaviour change in response to a direct order
Acceptance - genuinely believing

Question 6

What are some reasons for conformity?

Answer 6

Normative social influence
Desire to be liked
Informational social influence
Desire to be right

Question 7

What applications resulted from Aschs experiment?

Answer 7

Risky sexual behaviour (peer pressure)
Male help seeking behaviour
Political opinions and voting behaviour
Collectivist vs Individualist