Attitude

Question 1

What is attitude?

Answer 1

An online monthly British gay lifestyle magazine

Question 2

Who is Attitude published by?

Answer 2

Independent stream publishing LTD

Question 3

When was the print version first published?

Answer 3

1994

Question 4

When was the website launched?

Answer 4

2014

Question 5

Where were international editions published?

Answer 5

Belgium
Netherlands
Vietnam

Question 6

Who is Attitude funded by?

Answer 6

Advertising

Question 7

Who is Darren Styles?

Answer 7

A shareholder

Question 8

How can Darren Styles, a shareholder, help the magazine?

Answer 8

He is gay himself, so has an ethos to provide a text for a specialised audience that is respectful, inclusive and celebratory

Question 9

What has been banned in advertising?

Answer 9

Gender stereotypes, companies can be taken to court if they do so

Question 10

Common stereotypes of gay and trans people

Answer 10

Campness
Obsessed with physique
Hypersexualised
Sarcastic/bitchy
Victim/vulnerable
Gay best friend

Question 11

What had Attitude been accused of?

Answer 11

Being ethnocentric

Question 12

Who called out racism?

Answer 12

Cliff Joannu, the editor in chief of attitude

Question 13

What does Manual Alvarado argue?

Answer 13

Black models are constructed as exotic wit their feathers, makeup and almost magical appearences

Question 14

How is Munroe Bergdorf re[resented?

Answer 14

As a trans women, but conforming to what cisgender women would want to be represented like

Question 15

What is Attitude lacking?

Answer 15

People of colour

Question 16

How many monthly users does Attitude have?

Answer 16

1.7 million

Question 17

Who is the target market for Attitude?

Answer 17

LGBTQ+
Uk-based audience
Mainly. male
ABC1
Aspirers, explorers and reformers

Question 18

How does Attitude target an audience through its logo?

Answer 18

Attitude suggests both a settled and fixed way of thinking about something and an oppositional stance

Question 19

How does Attitude target an audience through its strapline?

Answer 19

The biggest-selling gay magazine in the world
USP

Question 20

How does Attitude target an audience through its slider?

Answer 20

Creates a sense of energy and visual interest

Question 21

How does Attitude target an audience through its inclusion of celeb content?

Answer 21

Represents a diverse range of people

Question 22

How does Attitude target an audience - general context

Answer 22

Short paragraphing
Relatable representations
By being online and on social media
Automated advertisements
Offers a divsere/different voice

Question 23

When was the first pride event?

Answer 23

Manchester July 1990

Question 24

Who was Attitude originally owned by?

Answer 24

Richard Desmond’s Northern & Shell group

Question 25

When was Attitude sold?

Answer 25

2004 and went through a verity of owners until Stream in 2014

Question 26

How doe the magazine have a financial drive still?

Answer 26

Funded by premium advertising - commercially viable

Question 27

What sections does the magazine cover?

Answer 27

Entertainment section Travel section Celeb section

Question 28

What is the gender distribution?

Answer 28

51.27% female and 48.63% male

Question 29

Why is it good that Attitude isn't regulated?

Answer 29

They are a voice for gay people - other magazines don't cover a broad range of LGBTQ issues

Question 30

What is their ethics policy?

Answer 30

Respect for others Integrity and honesty Justice Lawfulness Competence and accountability Teamwork

Question 31

What does the online safety act say?

Answer 31

Must prevent children Must enforce age limits Must uphold freedom of expression

Question 32

What does the paper lack in terms of content?

Answer 32

Lack of emotional conntent

Question 33

How has the paper stayed financially viable?

Answer 33

Purchased "wink" which is Netherlands based LGBT magazine and one of Attitudes competitotrs

Question 34

How does the online version bypass regulatory issues?

Answer 34

In non-LGBT countries audiences might be able to access the online content

Question 35

The magazine as being niche and not appealing

Answer 35

Not everyone who engages with the content is supportive - can leave hateful comments on social media

Question 36

What is the age demographic?

Answer 36

22-55

Question 37

How does the magazine target an older demographic?

Answer 37

Focus on retro 90s fashion, music, film and pop-culture Political stories and current affairs