Zoella

Question 1

When was blogs with vlogs launched?

Answer 1

February 2009

Question 2

How many follower did her blog have by the end of 2009?

Answer 2

1000

Question 3

When was her first YouTube channel launched?

Answer 3

Zoella, in 2009

Question 4

What was her YouTube focused on?

Answer 4

Blog centre on fashion, beauty and lifestyle tips

Question 5

When was her second YouTube channel launched?

Answer 5

September 2012

Question 6

Since rebranding as Zoe Sugg what has she focused on?

Answer 6

Parenting

Question 7

What is participatory culture?

Answer 7

Liking, commenting or sharing

Question 8

What is collaborative content?

Answer 8

When creators with with others to enhance their popularity and success

Question 9

How is autenticity created?

Answer 9

Single camera angle
Conversational tone
Handheld POV shot
Spontaneous and unscripted

Question 10

What is para social interaction?

Answer 10

The illusion of face-to-face interaction and conversation

Question 11

How is para social interaction constructed?

Answer 11

Direct mode of address
Camerawork
Mise-en-scene
Linguistic features

Question 12

What is virtue signalling?

Answer 12

Stars will talk about their own struggles
Creates an intimate medium
Promote their own good deeds

Question 13

What was Alfie Deyes criticised for in 2018?

Answer 13

“Poverty porn”
Vlog on “living on £1 per day”

Question 14

Why was the £1 a day controversial?

Answer 14

Media that either objectifies people facing economic hardship for the sake of entertaining privileged audiences or exploits their conditions to generate sale or donations is wrong

Question 15

Where does Zoella live?

Answer 15

£1.7 million mansion in Brighton

Question 16

How does Zoella illustrate the hyper-real?

Answer 16

Engages with her fas in a conversational way
Makes her vlogs seem intimate

Question 17

What has Zoella been criticised for?

Answer 17

Charing £50 for a calender
Furloughing staff during Covid

Question 18

Who was her book written by?

Answer 18

Ghostwritten

Question 19

How is editing blurring the boundaries between the real and media real?

Answer 19

Can remove anything that the creator might not what the audience to see

Question 20

How does Zoella emphasise the idea of “closeness”

Answer 20

Through close ups and mid shots
High key lighting
Completes challenges and has conversations which make her seem reltable

Question 21

What is postmodern in Zoellas vlogs?

Answer 21

Her revealing the mechanics and process on how she shoots her videos

Question 22

How is simulacra shown within Zoella?

Answer 22

When Zoe Sugg and Alfie Deyes play sims and create characters of themselves

Question 23

What does Zoella represent?

Answer 23

Her brand
Young career women
An aspirational role model
Affluence
White western beauty ideals
Capitalist consumer culture

Question 24

How is Zoella snobby?

Answer 24

She was accused of calling people “chavs”

Question 25

How does Zoella create para-social interaction in the "Valentines day wedding plans, home makeover and baby 3?” video?

Answer 25

She sits on the floor with her daughter She uses hand gestures, direct eye contact and sits in casual attire Eye level shot and static camera as if opposite a friend

Question 26

How does the “Princess Peaches goes to Brighton and meets Zoella by accident” link to postmodernism?

Answer 26

The encounter only seems to occur for the pupose of the video being shot

Question 27

Simulacra in PP

Answer 27

Copy of a copy, PP is presented as alike to Zoella

Question 28

Time space compression in PP

Answer 28

Their tedious journey takes minutes They move around rapidly

Question 29

Break down of metarnarratives in PP

Answer 29

Pcks and mixes from different elements to formulate an identity and builds a self from disconnected activities

Question 30

Style over substance in PP?

Answer 30

There is no real depth to the video

Question 31

Self-referential in PP

Answer 31

Camera adjustment and obvious "set up" that she's gone there to see Zoella

Question 32

How does Zoella create reality?

Answer 32

By representing women, girls, mothers, girlfriends and people with mental health struggles

Question 33

What is symbolic representation?

Answer 33

Where something, such as an image, word or sound is associated with the thing it represents Symbolic representations tend to be culturally specific Pink is often a symbolic representation of females (Gender Reveal party cakes)

Question 34

What is iconic representations?

Answer 34

Representations cosely resemble, or looks like, the thing they represent.  Due to this they often mask or blur the boundaries between the real and the fake.