The big issue Flashcards
What is the readership split between men and women?
50/50 between men and women
What is the average age of readers?
Age 46
What are some of the qualities of TBI readers?
Strive for equality
Socially, ethically, environmentally aware
Passion to make a difference
Want to be well informed
What is the % of readers who have visited an art exhibition or gallery in the last month?
56%
What % of readers agree that music is important?
66%
In terms of entertainment what does TBI offer?
A weekly hit of current, credible and independent reviews and recommendations on TV, films, books, music and art
What % of readers donate to charity?
91%
What % of readers are members of the national trust?
26%
What % agree that they buy products that give something back to society?
66%
What % agree that they are willing to make compromises to benefit the environment
77%
What % agree that they plan to buy more sustainable product
88%
What % agree that it’s important that company acts ethically
90%
How does TBI help different charities
They deliver campaigns
Have advertising
Sponsored editorial and supplements
Support lots of charities
What are two charities that TBI support?
Homelessness
World aid charities
What is TBI business model
A social business to create impact and make a profit, always re-investing this profit back into extending our mission, to help millions of people in the UK affected by poverty to earn, learn and thrive
Who used to run TBI advertisement?
Dennis publishing
Who were Denis publishing bought out by?
Future
What is their promise?
Promises to bring new advertisers to a company’s portfolio and convert and retain them by “providing multi-media and omni-channel solutions”
From July 2024 who runs TBI advertisement?
Canopy media
What does this mean?
That TBI is not fully vertically integrated
Why is advertisement so important?
With the costs of journalism, printing and online web development magazines struggle to exist without advertising
The cover price doesn’t cover all of this
Who is the director of TBI
Russel Blackman
When was TBI founded?
1991
Why was TBI launched?
To combat poverty and inequality, as well as raise awarness for the homeless
