Attitude Flashcards
(12 cards)
3 articles that create representations of gay men
Boys in pants
Tom daily Olympian documentary article
Influencer ‘ doing gay for pay’
Paul gilroy idea
Post colonialism, Britain hasn’t fully dealt with its colonial past.
This explains idea of otherness of non white people in the uk, reinforcing us vs them idea.
Media introduces negative racial stereotypes e.g black men as violent or Muslim as dangerous.
Post colonialism in attitude
Positive representation of Ncuti Gatwa, exploring his idea of struggles with black excellence and the idea black people work harder. Ethnocentrism, he grew up feeling he had to earn love. The pink ha cool ground and makeup visually play into stereotypes, but represent him in an empowered way. People of colour feature on the covers, attitude covering cultural experiences like this within the lgbtq community is progressive.
Examples of attitude discussing issue of racism
‘ we need to talk about racism in the LGBTQ community’
(White individuals often feel discomfort when discussing racism we need to discuss white Privilege, discusses backlash against adding a brown stripe to the flag)
Prosumer
Media consumer who uses digital technology to become a producer e.g comments shared and creates lGBTQ content inspired by attitude
Gatekeeper
Controls what media is financed, produced and distributed
What’s a draw back of having no gatekeepers in news media
Lack of accountability means disinformation can be spread
Traditional media vs new media ( give a few vs)
Large institutions with many staff vs diy prosumers
Created by highly skilled trained creatives vs user generated consent using digital tools to create content
Regulation and accountability limits offensive content vs less regulation and no accountability for misinformation
Who is attitude owned by and what is its funding model
Stream publishing limited which operates through print sales, digital subscriptions, advertising revenue and sponsored content
Target audience
25- 45 gay male audience but also a broader LGBTQ audience interested in culture, politics and lifestyle
How can we link Stuart halls theory to attitude
Audiences decide messages based on back her puns and experience, attitudes diverse content allows for multiple interpretations
