Vogue

Question 1

Conventional representations in cutex

Answer 1

Cutex advert, woman with bare shoulders connoting nudity “bare essentials” “barely decent’ shade names connote nudity suggesting flesh is sexualised and important. “Birthday suite”
Rhetorical question ‘ are you woman enough’ suggests femininity is linked to nakedness and sexual appeal

Question 2

Conventional representations in reckon advert

Answer 2

The art of eye making- de saturated colour and products lined up at bottom, high amount of copy suggesting education around makeup. Suggests female beauty is like a painting.

Blush on- sexualised images of neck and back of neck with direct gaze

Question 3

Picnic article

Answer 3

Passive women, doing nothing but lounging around. It feels romanticised. The article fails to reflect growing power of women in the 60s such as feminists. Target audience is aspires or women who don’t work under less financial stress leading lives around leisure.

Images of young women with children reflects idea women in 60s were expected to marry young and start families + their role was as a mother.

Question 4

Class representation

Answer 4

Complex language as the magazine is targeted to middle upper class. The costume on the picnic article is formal and the copy speaks about lords and lady’s famous artwork, representing upper class ‘cultured women’.

These upper class people are featured as utopia, idolised and aspirational