Attitude audience Flashcards
(19 cards)
How does the content of the website appeal to men?
The content is often deeply factual and avoids emotional responses - this align with the stereotype that men are less emotional.
What has Attitude done in order to encourage audiences to read their articles?
The stories are displayed with clickbait style headlines to highlight any risky content.
For example, ‘Love Lockdown: Dating my right hand during Covid-19’
How does the layout reflect a stereotypical view on men?
The layout is simple and easy to read with small chunks of texts and more emphasis on images.
This aligns with the stereotype that men are less likely to want to read things in detail.
What age group does Attitude target and what are examples that show this?
25-55 years old.
This is seen in the articles about certain celebrities eg. Phillip Schofield on divorcing his wife.
There are a number of references to the 90s and its culture which makes audiences of this age feel nostalgic. eg. Articles on Kylie Minogue and Madonna.
How does Attitude’s use of social media reflect their 25-55 year old target audience?
They primarily use Facebook and Twitter - not TikTok or Snapchat - hence, this targets older audiences rather than young audiences.
What stories on the website may indicate towards their older audiences?
There is largely a focus on political content which is assumed to not be interesting for younger audiences.
‘Pope Leo XIV’s LGBTQ+ record under scrutiny following historic election’
‘White House officials inform reporters they won’t respond to anyone who displays preferred pronouns’
What does the reference to the print edition on the website reflect about the target audience?
‘Subscribe print or digital now’
This is reflective of the older audiences (25-55) who may prefer consumption on print.
What demographic does Attitude target?
ABC1 - middle class/ high earners.
What on the website shows how Attitude targets an ABC1 demographic?
Adverts and articles target high ed brands and services.
Article - ‘The Municipal Hotel & Spa in Liverpool review: Five star opulence with a supersized atrium for the ages’
Advert - ‘New all electric Peugeot’
What psychographic may Attitude audiences fit into according to Young and Rubicam’s theory?
Aspirers - content about grooming and exercising the body.
Reformers - lots of social justice stories, an aim to change the world.
What does the language indicate about the target audience?
The language is formal and relatively complex - this targets educated, older audiences.
What middle class interests are referenced on the website (examples)?
‘Where to go and where to stay when visiting Bali’
‘Five of the world’s best prides to travel to in 2019’
What symbolism is used on the website to indicate their gay audiences?
Symbol of the Pride flag and rainbow colors.
How does Attitude speak for the gay community (examples)?
Mention of stories on homophobia and assault.
‘How can I deal with online bullying and trolls?’
‘Homophobic hate crime in the UK almost trebled since 2014’
What LGBTQ celebrities have been mentioned on the website?
Gareth Thomas - former Welsh rugby player.
Elton John - musician.
What does the lack of mention of children on the website reflect about their audiences?
This implies the audience may be single of child free.
This places more emphasis on entertainment and having fun - eg. dating.
How does the Attitude website target a global audience?
Mention of stories from all over the world.
There is a section on the navigation bar called ‘World’.
‘Indonesian police raid ‘gay sex party’ in Jakarta’
‘Poland’s final anti-LGBTQ+ resolution has been repealed’
How does the Attitude website fit in with the Uses and Gratifications theory?
Audiences can be informed, educated and entertained with the variety of stories.
The fact that Attitude fills a niche gap in the market as LGBTQ magazines are underrepresented means that audiences can personally identify with the content and possibly learn more about themselves.
What is the target audience for Attitude?
ABC1
Educated
Gay men
Reformers and aspirers
25-55
