Attitude representation Flashcards
(14 cards)
How are men represented on the website?
They are represented as being quite powerful and successful.
How do the representations of men fit in with the aspirational branding?
The men are often depicted as being wealthy, successful, powerful and middle class.
What article example shows naked images of men and what does this imply?
‘Bad Bunny sends fans into frenzy by stripping down for Calvin Klein campaign’
This article includes artistic images of men with no clothes on.
This is designed to highlight their muscles and strength, representing them in a conventional heroic way.
How does the website lack emotional content and what does this show (example)?
‘The country of Georgia is not a safe place for LGBTQI+ people’ - ‘The US State Department in 2022 identified “significant human rights issues”, including violence and threats of violence targeting LGBTIQ+ people’
The articles are primarily factual, explaining people’s experiences rather than being deep with emotions.
This may mirror the stereotype that men should be emotionally detached.
Where are there references to men being emotionally in touch, rejecting the claim that men should be detached from their emotions?
‘Strictly’s Dr. Raj Singh: Coming out as gay to my wife was hard, but telling my family was another level.’
Here, he shares his personal stories.
This shows vulnerability, particularly in terms of homophobia and discrimination.
What is example of men being victimized and what does this challenge?
‘Gok Wan hits back after suffering homophobic abuse from a group of ‘lads’’
Here, he shares his stories of being targeted.
This challenges dominant ideologies on gender - this would be identifiable for gay men who may have been through similar abuse.
What is an example of an article of men not adhering to gender norms?
‘The Boulet Brothers on their weirdest celeb encounter and the curse of having no eyebrows’
This shows men dressing in drag and wearing makeup.
This reflects the alternative genre of the site.
How are men sexualized on the website and what examples of articles are there?
‘14 not entirely SFW images of gorgeous guys…’
This sexualizes men, showing off their bodies.
This is reasonably unusual for men, reflecting the gay male culture.
What is the focus of sexuality primarily on?
Gay men - the rest of the LGBTQ community are featured but given less prominence and space than gay men.
‘Gay Argentina: Meet the queer and LGBTQ-friendly men of Buenos Aires’
Why may Attitude place an emphasis on representing gay men in a regular, positive and powerful way?
This fills a niche gap in the market, where gay men are often misrepresented in other media products.
What examples show Attitude including a range of ethnicities and what may this reflect?
‘Black gay playwright Jeremy O. Harris…’
‘Why UK Black Pride was the most restorative day of the year’
Perhaps this reflects the cosmopolitan nature of modern Britain.
What tone do many of the stories about other cultures and countries have and what are they primarily about?
Many of these stories are quite negative, representing countries or cultures as homophobic, discriminatory and places to avoid.
‘The country of Georgia is not a safe place for LGBTQI+ people’
How could you argue that Attitude creates a post-colonialist view of the world?
They often present non-white, non western cultures as being ‘backwards’, aggressive and intolerant.
‘Indonesia: More than 50 detained after police raid on ‘gay party’’.
This might be to appeal to the mostly British audience.
Why may the representations of sexuality be primarily sympathetic and diverse, according to how Attitude is run?
The staff that work at Attitude are almost all part of the LGBTQ community themselves.
Also, the main staff are almost all men which might also explain why men are represented in a positive and dominant way.
