Huck industry Flashcards
(26 cards)
What is generally happening to magazine sales?
They are declining because people are getting their information online now for free.
How much is a copy of Huck to buy?
£6
How many print readers does Huck have a month?
60,000
What is Huck’s main focus?
It doesn’t try to give out advice, instead it focuses on culture and photography.
How is the print version of the magazine printed and what does this imply/
It is on thick, high quality paper, feeling more like a book.
This conveys ‘quality’ branding.
How often is Huck printed?
Every two months.
This may justify the cost.
What is an important thing that publishers must ensure they do?
Include content that is going to engage their target readers eg, articles on culture or politics.
How do TCO London utilize social media?
They target its artistic readers by using visual heavy social media platforms such as Instagram.
They also post new links to stories and tease audiences with new articles.
What do TCO London have to ensure about their online content?
That the content is not exactly the same as the print to ensure readers still buy the print editions.
The stories on the website are extensions of what is on the magazine to give readers something extra.
Eg. the Teenage Utopia article - there were a range of other shots on the website / on their YouTube there was a film all about skateboarding.
How have TCO London diversified?
They have diversified into documentary film making and the use of YouTube to feature their work and target fans of video based journalism.
They also run their own advertising and marketing agency - companies can come to then and create their own brand campaigns for products.
How are TCO London vertically integrated?
They have their own printing press in house which has allowed them to diversify into printing books, posters, leaflets and other products for companies.
This saves them money.
What event does TCO London run?
They own their own event space called 71a.
It’s an art gallery and a cinema where artists and photographers can put events on.
This is a way of increasing their profits.
How many magazines doe TCO London own?
Two - Huck and Little White Lies.
What has being an independent company meant for TCO London?
They can be more original and niche.
How has TCO London made use of a global network?
They work with a global network of freelance journalists, designers and photographers - this helps them to create content that reflects a range of cultures.
On their website, there is an opportunity to pitch your ideas directly to Huck.
Where is huck available to buy?
Huck is not distributed to a range of shops.
It is mainly available in large specialist magazine shops.
Because Huck is niche and expensive, TCO have to find effective ways of drawing in an audiences attention.
How does Huck target a modern audience?
They have digital editions - downloaded through the company Zinio.
What digital magazine distribution company does TCO London use for their digital editions?
Zinio
They distribute 6000 magazines.
What is the benefit of Zinio in terms of targeting audiences for Huck?
Zinio can suggest Huck to people who have read similar magazines that they own - this increases audiences.
Why may Zinio be attractive to audiences?
Most company will make you sign up for a 12 month subscription yet Zinio allows you to buy one issue at a time if you are trying out Huck.
What other online company is Huck available on?
Stack
This is a subscription service which sends users a random selection of niche, independent magazines each month.
This targets readers interested in alternative magazines.
What is Huck’s tagline?
‘radical culture’
What year and months is the set edition from?
Feb/March 2016
What is a benefit of digital distribution of magazines?
This has made it much easier for magazine publishers to reach specialized audiences on both a national and global scale.
