Attitude Context Flashcards
(11 cards)
When was Attitude launched?
1994
What type of magazine was it in 1994?
A print only magazine.
What does Attitude advocate for?
Gay rights
What was Atittude the first brand to do?
Target this marginalised group.
When was Attitude’s website launched?
- One year after gay marriage was legalised in UK.
What 4 platforms does Attitude now run across?
Print, Online, YouTube, Social Media.
Who owns Attitude?
Independently owned by Industry Publishing.
When did Industry Publishing buy Attitude?
2016.
Why does Attitude being owned independently benefit them?
It means it does not have to compromise on their message or values.
What type of advertisers does Attitude have?
‘Blue chip’ advertisers.
What are 3 examples of advertisers on Attitude and why do they advertise on Attitude?
Jaguar, Lloyds Bank and Virgin Airlines. It shows they support LGBTQIA+ rights. Attitude acts as an opinion and drives audiences to use these brands.
