Industry Context Flashcards
(29 cards)
Who originally published Attitude?
Northern & Shell
What type of magazines/newspapers did Northern & Shell used to publish?
Tabloid and gossip based.
What other media products did Northern & Shell own?
TV Channels including Channel 5, and some adult TV channels and magazines.
Why did Northern & Shell start to sell off their assests?
Because they were suffering financially.
What did Northern & Shell sell first when they started to suffer financially?
TV Channels and magazines, and then started selling off their newspapers.
What does Northern & Shell having to sell off their assests due to financial problems show?
The very difficult nature of magazines and print-publishing decline in readership.
When did Stream Publishing buy Attitude?
2014
Who is the current Managing Publisher for Stream Publishing?
Darren Styles. He is Attitude’s first gsy owner.
Why did Darren Styles buy Attitude?
He believed that offering niche LGBTQIA+ magazines was important for the community.
Why was Attitude sold from the highest shelf in newsagents?
To protect children from sexual content. Attitude ran adverts from male escort agencies and other explicit adult ads in the back pages.
How much profit per issue was made from explicit adult ads in the back pages of Attitude?
50k per issue.
Why could Attitude put these ads in the back and still maintain audiences?
Because they were the only mag made for gay men so they would continue to buy the product.
When did Attitude stop running the adult ads and sanitised their content?
2012.
Why did Attitude stop running the adult ads?
To attempt to secure more high end and respectable sponsors. This worked as they now have brand deals with blue chip brands.
What title did Stream buy around 2015?
Winq
What was Winq?
A Netherlands-based gay magazine.
How did Stream Publishing demonstrate horizontal intergration?
By purchasing Winq and merging it with Attitude.
Why did Stream Publishing merge Winq with Attitude?
So they had cornered the market and now own the leading gay magazine in all of Europe.
Why don’t stream have a conglomerate owner?
Because they are an indie publisher. This allows them to take more creative risks, offering more variety of content for audiences.
How many X followers does Attitude have?
199.8k
How many Instagram followers does Attitude have?
360k
How many Facebook followers and likes does Attitude have?
743k followers and 748k likes.
How many Youtube subscribers and views does Attitude have?
137k subs and over 27 million views.
What is Attitude’s print circulation?
50,000
