Attitude-Industry

Question 1

Ownership

Answer 1

Stream
-Independent, small magazine publisher
-Owned by Darren Styles

Darren Styles
-Gay
-Bought Attitude to offer niche LGBTQ magazines in 2016
-Only a few out there at the time

Question 2

Winq magazine

Answer 2

Bought by Darren in 2013
-European magazine aimed at gay men

Attitude was one of the main competitors
-Stream bought Attitude to absorb the competition (Horizontal integration)

Also vertical integration as they own multiple businesses in other areas as well
-They can write, edit, design, print and distribute their own products

Question 3

Digital convergence

Answer 3

Attitude website, digital editions on phones and tablets target a more modern audience
-Spending more time on technology
-Available on StarKindle, app store

Website-1.8M users a month
Digital editions-11k a month

Question 4

Star appeal

Answer 4

Secured exclusive interviews with high profile celebrities
-Previous prime minsters
-Prince William
-Tom Daley

Promote the print version, website, and digital editions

Question 5

Social media

Answer 5

FaceBook, Twitter, Instagram
-Target modern, global audience

Offers content to audiences even in countries where the print magazine can’t be sold by law
-Online technologies can bypass traditional forms of regulation and censorship

More adult related content
-Use tools on social media to censor posts to protect audiences not over 18
-Avoid showing sexualised content from younger audience

Question 6

Comments

Answer 6

Not everyone is supportive about LGBTQ communities
-Hateful comments
-Attitude don’t have the option to share content from their website
-Trying to provide a safe space for LGBTQ audience