Zoella-Industry

Question 1

The need to make profit

Answer 1

Zoella and her team have to carefully consider everything she posts to maximise profit
-Hesmondhalgh theory (Tried and tested formulas)

Sister channel-Zoe Zugg
-Make more money out of her existing brand

Question 2

Advertising

Answer 2

Brand use bloggers like Zoella to advertise their products
-Reach huge audiences

Question 3

Old blog site

Answer 3

More personal and informal
-Reflecting her as a solo blogger

Question 4

New website

Answer 4

New status as a brand
Posts are written from the perspective of ‘we’ instead of first person
-More corporate approach

Focus on merchandise in posts
-Diversifying into other product helps to reduce risk and increase profit

Question 5

Collaborations with other celebrities

Answer 5

Strengthening fanbase
-People like Alfie, family and friends
-Bring in a wider audience