Attitude-Representation Flashcards
(4 cards)
1
Q
Men
A
Powerful and successful
-Appeal to male audience
Frequent use of images of wealthy, middle class men
-Aspirational branding
Semi-naked images of men
-Highlight their muscles and strength
-Represent them in a conventional ‘heroic’ type way
-Men to be sexualised in the website
-Reflecting the gay male audience
2
Q
Some content challenges gender norms
A
Articles about Ranj Singh
-Homophobic abuse and discrimination
-More emotionally vulnerable
3
Q
Gay men
A
Positive, powerful and normailsed
-Fills a niche gap in the market
-Gay men = Underrepresented or misrepresented in other media products
4
Q
Range of ethnicities
A
Inclusive and diverse
But most stories are quite negative about other countries
-Homophobic, discriminatory, and places to be avoided
