Attitude - representation Flashcards
(23 cards)
What gender is Attitude’s target audience and how are they represented on the website?
Men, who are represented as quite powerful and successful to appeal to male audiences.
In general what are the men like, that Attitude choose to feature?
Wealthy, successful, powerful and middle class - this fits with their aspirational branding
What type of pictures are shown of men on the website, what do they highlight and represent?
Images of semi - naked men, designed to highlight their muscles and strength, representing them in a conventional ‘heroic’ way.
What do the articles have a lack of and what does this reflect?
Emotional content, which reflects the stereotype that men are supposed to be emotionally detached.
What does Attitude tend to talk about instead of emotional content?
Facts and social issues.
What articles subvert the idea that there is no emotional content?
Articles about Gok Wan facing homophobic abuse and Ranj Singh coming out to his family.
What does Attitudes few emotional articles represent men as?
More emotionally vulnerable, particularly in terms of issues such as homophobic abuse and discrimination. However this could just be how the media represents gay men.
How does the Gok Wan article portray men?
As victimised, challenging dominant ideologies of gender, but would be identifiable for gay men who may have been through similar abuse.
What do the representations of men who don’t adhere to “gender norms” reflect?
It reflects the alternative genre of the online site.
What is a unusual for men in most media but is a regular occurrence in Attitude?
Men being sexualised.
What does men being sexualised in Attitude reflect?
The male gaze audience.
Are other members of the LGBTQ+ community represented on Attitide, other than gay men?
Other members of the LGBTQ+ community are featured but they are definitely given less space than gay men.
What is the representation of gay men like in Attitude?
Regular, positive, powerful and normalised.
What does the representation of gay men in attitude do?
Fills a niche gap in the market, where gay men are often under or misrepresented in other media productions.
What iconography is seen throughout the website?
Rainbows and the pride flag.
What could the websites inclusion of a range of ethnicities reflect?
The cosmopolitian nature of modern Britian.
What is the tone of many of the stories about other cultures and countries and how does Attitude represent them?
The tone is quite negative, representing other countries as homophobic, discriminatory and as places to avoid.
What could some argue that Attitude creates?
A post colonialist view of the world, with non - white, non -western cultures being shown as “backwards”, aggressive, violent and intolerant.
What are western, predominantly white countries represented as?
More tolerant and positive, creating an ethnocentric window on the world.
Why may Attitude present predominantly white countries in the way that they do?
To appeal mostly to a British audience but also to reflect the cultural and political contexts of gay rights in some of the countries mentioned.
What are the staff like at Attitude?
They are almost all part of the LGBTQ+ community themselves,.
What does the primarily LGBTQ+ staff explain?
This might be why representations of sexuality are sympathetic and diverse.
What is the gender of the main staff and what might this explain?
Male, this may explain why men are represented in a positive and dominating way and also why there is little representation of women.
