Zoella - Industry Flashcards
(61 cards)
What technological advance has helped give the opportunity to more people to become vloggers?
The ability to upload directly onto Youtube via the apps on your phone and computers that have become easily available and free.
What does the global and shareable nature of online media mean for bloggers and vloggers?
That their content can reach massive audiences.
What does the global and shareable nature of social media mean for people like Zoella?
Someone like her who starts off on a much smaller scale can suddenly become a millionaire.
How does reaching global audiences instantly across a variety of platforms help influencers?
It can expand their industry into something much bigger.
What did Zoella brand herself as, in her early years as a vlogger?
Being relatable and ‘Normal’
Zoella used everyday mise - en - scene to create what type of branding?
“Girl next door”
How has Zoella’s “girl next door” branding changed?
They have to try and retain it, despite the fact that she is obviously a much bigger celebrity.
What is an MCN?
Multi Channel Network - Companies which act as a middle man between vloggers and brands.
Why to vloggers take advantage of MCN’s?
Because MCN’s will go out and make contact with companies wanting to advertise or sponsor them and take a part of the profit, rather than the vlogger having to do that themselves.
Approximately, How much will MCN’s take of the profit of the deal or sponsorship?
30%
What MCN did Zoella used to belong to?
The Style Hall Network
What was he Style Hall Network?
An MCN where lots of vloggers who were into fashion, make up and hair were being publicised together, on YouTube.
How popular were MCN’s when Zoella joined one?
Not too popular, as not a lot of vloggers were doing it. Zoella was one of the first ones to join up with a community of other vloggers.
How can an MCN benefit a vlogger?
An MCN can promote a vloggers content to a much wider audience
Members of the MCN can promote each others channels in a cross - promotion - especially when the vloggers are making similar content.
They can assisst vloggers with production - as they often have their own team of specialist video production staff, studios and equipment.
How can the Style Hall Network specifically assist vloggers?
They can help them with production and costs. They have studios, cameras and creative employees, that can help you make specific videos for brands or companies.
What is the effect of the Style Hall Network helping vloggers?
It can be a great way to increase your profit, production quality and value of your videos.
What does Hesmondhalgh believe?
That to maximise profit, a producer should copy an existing successful format, rather than making something different or original.
Does Zoella support of subvert Hesmondhalgh’s beliefs?
She supports it, she did this by taking her main YouTube channel and branch off with another channel called more Zoella which is the BTS of her videos. Audiences can watch her at home and her relationship with Alfie.
What does the channel More Zoella do?
Helps her make more money out of her existing successful brand.
What has been happening with print advertising in the last decade?
They have been plummeting
Why do brands want to use bloggers like Zoella to advertise their products?
As they can reach huge audiences.
What has happened due to the print industry plummeting?
Traditional media brands have turned to advertising online instead.
How do bloggers make it clear to viewers if they have been paid to promote something?
Usually by using hashtags such as #sponsored or specifically stating it’s a ‘paid for promotion’
Why are vloggers concerned about breaking the rules of paid promotions?
Could be fined
Loose followers
YouTube and other sites may be demonetised - this would be difficult as how will they make money?
