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Comp 2 > Zoella - Media Language and Representation > Flashcards

Zoella - Media Language and Representation Flashcards

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1
Q

What are some conventional camera techniques that we see in a lot of social influencers vlogs?

A

Single camera set up
Medium close ups
Direct address
Filmed by the vlogger themselves
Lights

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2
Q

What type of lighting does Zoella use and what does this convey?

A

High Key lighting, which conveys her positive mood

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3
Q

How come we see so many vloggers using lights and what type of lights do they primarily use?

A

Because they have become easily available and cheap online. Ring lights and soft box lights have become the most popular.

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4
Q

Why is lighting used in vlogs?

A

To focus the audience on the vlogger and it makes the shot look more professional.

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5
Q

What does Zoella sometimes film on, what is the effect of this?

A

She sometimes films on her phone, this creates a shaky effect .

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6
Q

What does filming on her phone give a feeling of?

A

Feeling of realism and naturality to her posts.

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7
Q

How does Zoella filming on her phone impact the audience?

A

It makes the vlog more personal and inimate with her audience. It’s relatable to them and they feel that they’re seeing the real Zoella.

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8
Q

Zoella sometimes flips her phone to show the audience her POV what does this do to the audience?

A

It puts them into her shoes and makes them feel as if they are her, being able to see what she’s seeing.

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9
Q
A
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10
Q

What does online media encourage the audience to do?

A

Interact with content.

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11
Q

How does Zoella encourage the audience to interact with her content?

A

She will say something similar to ‘Don’t forget to leave a comment and tell me what you think’ or ‘like and subscribe’. This helps make audience feel engaged.

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12
Q

How does Zoella’s website encourage users to interect?

A

Users can leave comments.

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13
Q

How does Zoella’s social media pages encourage users to interect?

A

Audiences can comment, like and share her posts.

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14
Q

Zoella includes a lot of intertextuality in both her website blogs and videos. What does she often refer to in these?

A

SIngers, films, brands (eg make up products) and celebrities.

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15
Q

Is it common to make intertextual references in post- modern products?

A

Yes

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16
Q

What does Zoella making intertextual references do for her brand?

A

It ads to her representation as someone who is current, popular and fashionable.
It also helps engage fans of the products she mentions.

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17
Q

What type of people does Zoella regularly collaborate with?

A

Other social media influences and vloggers.

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18
Q

What do Zoella’s collaborations create and what do they help?

A

Create:
Inter-textual references
An impression of popularity and success
Helps:
Cross promote channels
Borrow ideas from each other

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19
Q

How are Zoella and Alfie’s channels similar?

A

A lot of her content is shared across multiple channels, including Alfie’s. They borrow form each other in terms of ideas and content and often have a variety of near identical videos, photos and written posts online across their channels.

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20
Q

What does Zoella and Alfie’s similar content convey?

A

That there is this idea that there is something post modern about Zoella’s online media products.

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21
Q

What are some post modern conventions of online media that we see in Zoella?

A

She is aware that she is a media product.
We see the camera and lights sometimes.
She talks about editing the video, directly to the audience.

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22
Q

Self awareness is a feature of post modern media products. How does Zoella reflect this?

A

She breaks the 4th wall, using direct address.

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23
Q

What can you analyse about the editing? - in relation to the narrative structure of Zoella’s vlogs.

A

Each of her videos have a rough narrative (eg the ‘Christmas Eve Preparations’). The editing is quite fragmented.

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24
Q

How are Zoella’s vlog fragmented?

A

There are montage shots from different days or activities.

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25
Is there a clear Todorovian Narrative structure?
No, there are often just glimpses into random minor events, rather than one major 'quest'.
26
What is Zoella's fragmented or non - linear narrative also a feature of?
Post modern media products.
27
How does Zoella break the idea that postmodern media products embrace surreal ideas and anti-realism?
She often tries to create the illusion of reality for her audience.
28
What technique do most media product editors use and what does it create?
Continuity editing which creates smooth scenes to make the editing look invisible.
29
By contrast to continuity editing, what do vloggers use instead?
They film with a single camera from one angle which makes it hard to make the editing invisible.
30
What mistakes do we see in vlogs and what does the decision of keeping them in the final edit create?
Viewers can see shots of the vlogger stumbling on their words and messing up. This create a relatability of the vlogger with their audience.
31
What type of cuts do the audience sometimes see in vlogs and what effect do they make?
Jump cuts, which draw the audience's attention to that fact the video has been edited.
32
What other types of obvious editing techniques do we see in vlogs?
A 'Dip to black', fades/dissolves used to show the passing of time and even different types of 'wipe' transition.
33
How do the types of transitions used make Zoella look?
Relatable, the use of transitions is due to the limitations of of filming on a single camera set up.
34
What does the inclusion of long pauses of silences in Zoella's vlogs present?
The idea that Zoella is recting naturallu to the world around her and make her seem less professional - meaning that some audiences will trust her more.
35
Who does Zoella's use of informal word, colloquialisms, slang and direct address appeal to?
A younger audience.
36
What are parasocial interactions?
Interactions with the audience which create a feeling that the audience is actually friends with her and that they know her.
37
Who does Zoella's use of emojis, graphics and symbolic codes superimposed on her content appeal to and how does it make her seem to audiences?
It appeals to younger audience's and makes her seem youthful and fun.
38
What location do vloggers often use for their photos or videos?
Their 'personal spaces'
39
How does the location choice of 'personal spaces' impact the audience?
It adds an element of intimacy as the audience feel like they are seeing Zoellas real domain and acting as a 'voyeur' into her life and relationship.
40
What is the typical mis - en - scene of Zoellas backgrounds?
Feminine - pink, pastels, gold, glitter Fairylights are often seen
41
How does the mis - en -scene of Zoella's background represent her?
As fun, innocent and quirky.
42
How does the mis - en - scene of Zoella's background relate to the mis - en - scene of her website?
The mis - en - scene is echoed on her website with lots of feminine colours, glitter and gold.
43
What can we analyse about the font on Zoella's website?
It is an overtly feminine and serif curled font, in her branding. It appears hand written.
44
What was and primarily still is Zoella's main focus in her content?
Hair and Makeup.
45
How has Zoella's content changed from what it was primarily about when she started?
She is now more of a generic lifestyle vlogger.
46
What type of body language does Zoella use?
Overtly feminine - doing things like applying make up, touching her lips and touching her hair.
47
What are a lot of Zoella's post now about?
Relatable activities - cooking, cleaning and going out with friends.
48
What do Zoella's current relatable posts do to her audience?
They help her audience relate/identify with her and see her as a normal person.
49
What do viewers sometime see different on Zoellas face and what does this create?
Sometimes she is on camera with no make up, the creates the idea that she is a normal person.
50
What imperfections do we see in Zoellas vlogs?
No make up Spots Crying Messy house
51
What do the imperfections that we see in Zoella's videos represent and how does it make the audience feel?
Reality and it makes it makes the audience feel that they are seeing the REAL Zoella, even though it is likely still heavily constructed.
52
What are some of the issues that Zoella tackles, which are often seen as Taboo?
Mental Health - anxiety & depression Sexual Health - Smear tests
53
What does Zoella covering taboo issues create?
A feeling of reality, as fans feel as though she is exposing her real life.
54
What can we analyse about the topic of mental health?
It is a current topic which young people can relate to.
55
Why should audiences still question HOW real the representations of Zoella are in her posts?
Because her posts are heavily constructed, with the images chosen, edited and text written. Perhaps what we are seeing is a hyper real simulcrum of Zoella.
56
What does Van Zoonen believe?
That many media products represent women in either a domestic or sexualised way.
57
What can we say about Zoella, in relation to Van Zoonen's beliefs?
Zoella isn't often sexualised in her content - there are odd occasions where she wears slightly more revealing clothes. Women in Zoellas content are represented in 'family friendly' ways. - No swearing or revealing clothes.
58
How has Zoella not always represented herself in a popular way?
She has previously gotten in trouble before for posting homophobic comments, as well as general slurs.
59
Why does Zoella need to be careful that she doesn't say anything potentionally offenive?
Because if she does, she could get flagged up by YouTube's moderation. Where her video could be ' demonitised' by YouTube or only available to an adult audience which would restrict her income.
60
Why does Zoella need to be careful including controversial content on her website?
It could be filtered out by peoples internet filters.
61
What tasks does Zoella often 'perform' in her videos and which theorist could you talk about in relation to this?
Tasks that are often associated with femininity - applying make up, trying on clothes, cooking and cleaning. Judith Butler.
62
What could Zoella's feminine performances construct and reinforce?
Her identity as female, and reinforce notions of what femininity means to an audience.
63
How does Zoella often represent men?
With traditional ideas of masculinity - often showing men going to the gym, playing football and drinking beer.
64
What does Zoella's representation of men reflect?
The idea that women are domestic and men are not.
65
How are men represented that breaks traditional stereotypes?
As metro-sexual - taking an interest in their appearance. An example of this is Alfie doing a face mask with Zoella. This is a way which we usually see women represented.
66
What could men being represented as metro-sexual present?
The growing social and cultural trends of metro sexuality for men and gender being more than just old fashioned binary stereotypes (Guantlett).
67
As well as representing Women in domestic ways, how else does Zoella portray women?
In powerful and strong ways.
68
Where do we see Zoella represent women as powerful and strong?
On her website where Zoella tries to challenge gender stereotypes where she has some more powerful blogs. 'Who run the world?' - an international women's day article about women being strong and brave. inter textual reference to Beyonce who is also known as a strong and powerful singer.

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