attitudes and attitude change

Question 1

3 component model

Answer 1

Rosenberg and Hovland, 1960 - affective, behavioural, cognitive

Question 2

simple and complex dimensions, function of attitudes

Answer 2

Katz, 1960 - knowledge function, utilitarian, ego defensive, value expressive (Karma, Underpants, Vanish, Excuses)

Question 3

where do attitudes come from? - Mere exposure effects

Answer 3

Zajonc, 1968 - repeated exposure, enhanced positive preference

Question 4

where do attitudes come from - self perception theory

Answer 4

Bem, 1972 - gain knowledge about ourselves by making self attributions

Question 5

where do attitudes come from - learnt from others

Answer 5

classical conditioning - repeated association
instrumental conditioning - Insko, 1965

Question 6

attitudes and behaviour - racism prejudice

Answer 6

LaPierre, 1934 - 92% not accept service for Chinese people but 95% did

Question 7

attitude <->

Answer 7

Wicker, 1969 - 0.15 correlation
Gregson and Stacey, 1981 - alcohol and attitude had correlation

Question 8

predicting behaviour

Answer 8

Haddock et al, 1999 - direct experience with assisted dying

Question 9

theory of planned behaviour

Answer 9

Azjen, 1991 - decisions made as a result of rational thought processes

Question 10

replicate across cultures

Answer 10

Cho and Lee, 2015 - koren vs US ppts - strong in individualistic culture

Question 11

can we change attitudes - cognitive dissonance

Answer 11

Festinger, 1957 - 2 contradictory beliefs - reduce importance, add one element, change an element

Question 12

power of persuasion - dual process models - elaboration likelihood

Answer 12

Petty, 1986 - how people are persuaded, central (careful consideration) and peripheral (superficial cues)

Question 13

power of persuasion - dual process models - heuristic - systematic

Answer 13

Chaiken, 1980 - mental shortcuts

Question 14

smoking, self esteem and mortality

Answer 14

Hansen et al, 2010 - salient = keep smoking