social influence Flashcards
(8 cards)
1
Q
social norms
A
Cialdini and Trost, 1998
2
Q
norm development
A
Sherif, 1936 - guide behaviour during uncertainty
3
Q
conformity
A
Asch, 1951 - line task with 33% average, then down to 12.5% when anonymous
4
Q
informational influence
A
Sherif, 1936 - accept info from others as evidence as they have more accurate information
5
Q
normative influence
A
Asch, 1951 - along with group under surveillance
need for social approval
6
Q
obedience to authority
A
Milgram, 1963 - agentic state during electric shock experiment
7
Q
minority influence
A
Moscovici, 1969 - effective if consistent
8
Q
factors affecting obedience
A
- gradual change and commitment
- immediacy of victim
- immediacy of authority - decreased when not in the room - over the phone during Milgram’s shock experiment
- legitimacy of authority - lab coat (Bickman, 1974) , Yale vs industrial setting (Zimbardo, 1971)
