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Flashcards in Attitudes and Behavior Deck (14)
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1
Q

Lapiere (1934)

A

tried to see if during a time where people were racist against the Chinese, some people said yes some said no

2
Q

The problem with attitudes

A
  • I am a hypocrite, but so are you
  • public/ private disconnect
  • what we’re willing to express vs. what we truly believe
3
Q

Attitude

A

a favorable or unfavorable evaluative reaction toward something whether exhibited in beliefs, feelings, or inclinations to act

4
Q

How are attitude evaluative in nature

A
  • they are beliefs or thoughts (cognitions)
  • they are subjective
  • not everyone has the same attitude
5
Q

Components of an attitude

A
  • affective and cognitive

- semantic differential scale

6
Q

Semantic differential scale

A
  • line with numbers on it to rate attitudes

- on a scale from -5 to 5, where do you fall on that line?

7
Q

What do attitudes predict our behavior?

A
  • social influence is minimal
  • attitude specificity
  • attitude is strong
8
Q

attitude specificity

A

you need to ask the specific question, instead of asking something general

9
Q

Theory of Planned Behavior - Recycling Example

A
  • Attitude toward behavior –> “I support Recycling”
  • Subjective norms–> “Everyone is recycling”
  • Perceived control –> It’s easy to recycle
  • Then behavior intention –> “I’m starting now”
10
Q

Theory of Attitude Accessibility

A
  • To guide behavior toward an object, attitudes must be (Affective and Accessible)
  • The more affective and accessible the attitude, the more likely the attitude will guide behavior
11
Q

When does behavior predict attitudes?

A
  • We say what people want to hear
  • Saying becomes believing
  • The roles we play
12
Q

What are some techniques for Behavior predicting attitudes

A
  • Foot in the Door phenomenon
  • Low ball technique
  • Real world applications
13
Q

Foot in the Door Phenonmenon

A

once a person gives you a small commitment, it’s easier to get them to agree to something bigger

14
Q

Low Ball technique

A

we like to be consistent and stick with our word, they give an incredibile offer and then add to it, but we’re already invested in it so it builds up