Audience Models

Question 1

Katz and Lazarsfield (Two-step flow)

Answer 1

Audiences adopt an opinion through a figure or opinion leader

Question 2

Blumer and Mcquail

Answer 2

Uses ands Gratifications - People use media to actively fulfill their own needs, diversion, personal identity, personal relationships. Surviellence

Question 3

Klapper (selective filter )

Answer 3

People may not choose to expose themselves or accept the message they are receiving

Question 4

Hypodermic syringe model - bandura

Answer 4

Audience passively consumes media, leads to violence through horror films

Question 5

GUMG (cultural effects)

Answer 5

Media injects capitalist norms by dripping it through a long period of time, media reflecting the values of the white upper class man

Question 6

Catharsis

Answer 6

Violence is lived out through media stopping it occurring in real life