Ownership And Control

Question 1

Bagdikian

Answer 1

‘Lords’ of the global villiage - powerfully people who control every step of media distribution

Question 2

Evan’s (Marxist)

Answer 2

Media moguls such as Murdoch undermine editorial independence and press editors to adopt the same right wing veiws

Question 3

The GUMG (Neo-Marxist)

Answer 3

Most journalists tend to be white, middle class and male, therefore share the same views as the dominant class

Question 4

Pluralism

Answer 4

Media content is selected based on profit and audience figures, audiences and ‘pick’ n ‘mix’ whichever interpretation suits them

Question 5

Milliband

Answer 5

Media owners share their ideas in a simplified way in order to create false class consciousness

Question 6

Curran (Marxist)

Answer 6

Newspapers support Conservative Party ideology, there are relationships between media owners and political figures e.g Blair courted Rupert Murdoch, David Cameron was close to sun editor Rebekah brooks

Question 7

whale

Answer 7

Media reflects the demands of the audience and popular culture